Crafting A Message That Leaves The Right Impression, Dena Weigel Bell, TBJApodcast 394
Listen to the Episode Below (00:23:33)
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Every is able to broadcast its message but some aren’t choosing their words carefully. Dena Weigh Bell gives top tips on crafting a message that leaves the right impression.

Dena Weigel Bell has the education of an artist, the career of a marketer, and the curiosity of a journalist. After graduating with a Bachelor of Fine Arts, Dena participated in study abroad programs, exploring the wealth of world cultures before joining the corporate arena over fifteen years ago. Today, she applies these varied experiences to the stories she writes for clients of her freelance business.

As a passionate follower of all creative pursuits, Dena enjoys painting and photography around her home in the Pacific Northwest and writes about her experiences on her blog Everything Portland. Travel continues to be a priority in Dena’s life, one she now shares with her husband and daughter as much as time allows.


I discovered my ability to write creatively while on a trip to Italy surrounded by centuries of inspiration.

Think Like A Journalist Quote

“The key ingredient to a better content experience is relevance.” –Jason Miller

Success Quote or Tip

“If you can believe in what you’re selling, you can sell it.” –Her dad.

Career Highlight

Dena studied interior design in college. She also traveled quite a bit which gave her the ability to be open to new ideas and view points. [10:30]…She worked on a campaign for a business in Sister Somalia…

When It Didn’t Work

Dena was working with an international company that was facing some controversy. The company was doing some of its own writing. Find out how she had to steer a client through a challenging situation.

Top Tips Choosing Your Words Carefully: Crafting A Message That’ll Leave The Right Impression

  1. Use active voice: believe vs it is believed.
  2. Clear and concise writing   
  3. The impact of tone: Formality and Familiarity 
  4. Constructive language; setting the right temperature 
  5. Abstract v. concrete language, or “Facts vs. Alt Facts”

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Smartphone. iPhone

One book, documentary, blog, podcast, or Internet Channel to watch?

Brand Journalism, Andy Bull.  

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @DenaBrandJournl

Dena Weigel Bell website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at

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