Every is able to broadcast its message but some aren’t choosing their words carefully. Dena Weigh Bell gives top tips on crafting a message that leaves the right impression.
Dena Weigel Bell has the education of an artist, the career of a marketer, and the curiosity of a journalist. After graduating with a Bachelor of Fine Arts, Dena participated in study abroad programs, exploring the wealth of world cultures before joining the corporate arena over fifteen years ago. Today, she applies these varied experiences to the stories she writes for clients of her freelance business.
As a passionate follower of all creative pursuits, Dena enjoys painting and photography around her home in the Pacific Northwest and writes about her experiences on her blog Everything Portland. Travel continues to be a priority in Dena’s life, one she now shares with her husband and daughter as much as time allows.
I discovered my ability to write creatively while on a trip to Italy surrounded by centuries of inspiration.
Think Like A Journalist Quote
“The key ingredient to a better content experience is relevance.” –Jason Miller
Success Quote or Tip
“If you can believe in what you’re selling, you can sell it.” –Her dad.
Dena studied interior design in college. She also traveled quite a bit which gave her the ability to be open to new ideas and view points. [10:30]…She worked on a campaign for a business in Sister Somalia…
When It Didn’t Work
Dena was working with an international company that was facing some controversy. The company was doing some of its own writing. Find out how she had to steer a client through a challenging situation.
Top Tips Choosing Your Words Carefully: Crafting A Message That’ll Leave The Right Impression
- Use active voice: believe vs it is believed.
- Clear and concise writing
- The impact of tone: Formality and Familiarity
- Constructive language; setting the right temperature
- Abstract v. concrete language, or “Facts vs. Alt Facts”
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One book, documentary, blog, podcast, or Internet Channel to watch?
Brand Journalism, Andy Bull.
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Mentioned In This Episode
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