Marketing From The Inside Out, Wendy Maynard, TBJApodcast 312
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Learn to build a strong brand from the inside out. Wendy Maynard shares the process for building your mission, values, and vision using one word and four core values. Be prepared to make your brand memorable with these key tips.

Wendy Maynard is the Strategic Director and co-founder of Kinesis, an award-winning marketing firm and business consultancy based in Portland, Oregon. She has over two decades of experience as a marketing strategist, brand consultant, and executive coach.

A progressive thinker, Wendy continuously investigates what’s new and how it can benefit your brand. She applies her big-picture concepts to ensure that your company is positioned as a thought leader and has a “deep moat” to attract and retain your best customers and top talent.

She works with entrepreneurs and executives to develop remarkable brands, build leadership skills, create great cultures, produce actionable strategy, and move their goals forward consistently. Her marketing and business articles have been featured in a wide variety of publications and magazines. She is the author of the upcoming book, Marketing from the Inside Out


I started violin lessons 3 months ago in my 40s because my 7 year-old son inspired me. 

Think Like A Journalist Quote

“Opportunities don’t happen. You create them.”– Chris Grosser

Success Quote

The Idea of differentiation: it’s not always about being the best. Instead be the best at something that no one else is doing.

Career Highlight

Hear about the award that Wendy’s company received and why it means so much to her professional career.

When It Didn’t Work!

Business that expected to come in didn’t. Clients were facing difficult times during the

Great Recession. Business ground to a screeching halt…we thought we were going to go belly-up!

Hear what Wendy did and what she learned from this horrible time.  Find out how a “Hail Mary Pass” created a winning streak for her and turned around a bad situation.

Marketing From The Inside Out: Shaping Your Brand For Success

  1. Three things are the epicenter of your brand: mission, values, vision
  2. Pay attention to the internal customer: anyone on the inside who shape the brand.
  3. Brand is the experience that your customers are having with your company.
  4. Mission:  one word: noun….eg: transformation.
  5. Values: no more than four. Keep it short so you can remember them. Make core values short, powerful, and actionable. Start with a verb. For instance, not just integrity and transparency. Three is ideal.
  6. Example:  Built to last. Sharing the good.
  7. Vision: your big dream. Where do you want to go?
  8. The next is a USP: what makes your company truly remarkable.
  9. Set 3-5 initiatives with a series of goals under them.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Laptop and Internet connection

One book, documentary, or Internet Channel to watch?

The Moth Podcast / Radio Hour 


Kinesis website

Wendy Maynard website

Twitter @WendyMaynard

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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