TBJA 292 How To Build And Expand Your Brand, Julie Harris

How To Build And Expand Your Brand, Julie Harris, TBJApodcast 292
Listen to the Episode Below (00:25:43)
Brand Journalism, Marketing & More
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Learn how to build and expand your brand and create the online look and feel that attracts the right clients. Brand stylist, Julie Harris shares her top tips. ThinkLikeAJournalist.com

I am Julie Harris, a brand stylist and digital designer specializing in small business branding and website design. I strive to redefine what it means to be an online business professional by collaborating with other entrepreneurs, small businesses, freelancers, and bloggers to create brands that not only look, but act, sound, think and feel just like them.

I believe that being a “small business” has nothing to do with size and all to do with the way in which you conduct your business. It’s more than just a business label, but a lifestyle choice to always create a personal customized, one of a kind, experience for the people you engage with. And there is absolutely nothing small about that.

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Icebreaker

My original professional dream was to be Ariel at Disneyland.

Tweet

You are your brand.

Respect, honor, recognize what’s unique about your brand.

Recognize the little wins. @

Think Like A Journalist Quote

You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. Gary Vaynerchuk

Success Quote

You are your brand.

Career Highlight

Julie wanted to be a performer/storyteller. Hear how she landed her first paid speaking gig after she transitioned her career into branding.

When It Didn’t Work!

How To Build And Expand Your Brand

  1. Pretty isn’t profitable.
  2. Function and purpose is important for your website.
  3. Build a brand who you are, what, who you serve, what makes you unique.
  4. Know the tone and mood of your business.
  5. Be consistent. To expand establish your brand and then be consistent with publishing content online and offline.
  6. Invest in professional photography.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Calendely.com

scheduleonce.com

One book, documentary, or Internet Channel to watch?

Creative Confidence, Tom Kelly

Mentioned In This Episode

TBJA 078 Don’t Hide Behind Your Brand, Anthony Tran

TBJA 035 Katie Kerr: Helping Businesses Do Good For The World

Contact

Twitter @BrandingbyJulie

Julie Harris Design website

How To Charge What You’re Worth

Branding With Words

Investing In Your Brand | Week #1: Work Smarter Not Harder

Thanks For Listening

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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