Learn how to build and expand your brand and create the online look and feel that attracts the right clients. Brand stylist, Julie Harris shares her top tips. ThinkLikeAJournalist.com
I am Julie Harris, a brand stylist and digital designer specializing in small business branding and website design. I strive to redefine what it means to be an online business professional by collaborating with other entrepreneurs, small businesses, freelancers, and bloggers to create brands that not only look, but act, sound, think and feel just like them.
I believe that being a “small business” has nothing to do with size and all to do with the way in which you conduct your business. It’s more than just a business label, but a lifestyle choice to always create a personal customized, one of a kind, experience for the people you engage with. And there is absolutely nothing small about that.
Icebreaker
My original professional dream was to be Ariel at Disneyland.
Tweet
You are your brand.
Respect, honor, recognize what’s unique about your brand.
Recognize the little wins. @
Think Like A Journalist Quote
You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. Gary Vaynerchuk
Success Quote
You are your brand.
Career Highlight
Julie wanted to be a performer/storyteller. Hear how she landed her first paid speaking gig after she transitioned her career into branding.
When It Didn’t Work!
How To Build And Expand Your Brand
- Pretty isn’t profitable.
- Function and purpose is important for your website.
- Build a brand who you are, what, who you serve, what makes you unique.
- Know the tone and mood of your business.
- Be consistent. To expand establish your brand and then be consistent with publishing content online and offline.
- Invest in professional photography.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, or Internet Channel to watch?
Creative Confidence, Tom Kelly
Mentioned In This Episode
TBJA 035 Katie Kerr: Helping Businesses Do Good For The World
Contact
How To Charge What You’re Worth
Thanks For Listening
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