Considering LinkedIn Ads? Here’s what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads.
AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management, and recently became the first and only official certified LinkedIn partner for ads fulfillment. He’s a ginger, triathlete, and his company car is a gokart. He lives in Utah with his wife and four kids.
Icebreaker
My company car is a gokart
Think Like A Journalist Quote
“Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance.”
–Ken Krogue, Co-Founder & President at InsideSales.com
Success Quote or Tip
The riches are in the niches. –John Lee Dumas.
Career Highlight
Started with humble beginnings running digital marketing during tough economic times. He got recruited by a tech company and presented plans. He was introduced to LinkedIn Ads. Find out what happened next and why he got laid off from that job. His proudest moment? Surpassing his income in his own
When It Didn’t Work
When AJ got laid off he had three kids with another on the way. He was crushed. He went out and got four job offers but ended up declining the offers. Find out how things turned out.
Top Tips Who Should And Shouldn’t Invest In LinkedIn Ads
- Ads that perform best are Ads targeting business to business sales.
- If you make more than $15,000 from a deal.
- Facebook Ads can range in cost from .80 to $1.50 whereas LinkedIn Ads can cost $6 to $8 every time someone clicks.
- Very good for white-collar recruiting.
- Your Ads will be shown to fewer but more qualified people.
- Solopreneurs test your Ads on Facebook.
- Ads can be done from your profile or company.
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Headset VXI Blue Parrot. 98% noise canceling.
One book, documentary, blog, podcast, or Internet Channel to watch?
The Exposure Ninja Podcast
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Mentioned In This Episode
The Ultimate Guide To LinkedIn Ad Units
TBJA Bonus#1 John Lee Dumas: Igniting The World Of Podcasting
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