Learn to build a strong brand from the inside out. Wendy Maynard shares the process for building your mission, values, and vision using one word and four core values. Be prepared to make your brand memorable with these key tips.
Wendy Maynard is the Strategic Director and co-founder of Kinesis, an award-winning marketing firm and business consultancy based in Portland, Oregon. She has over two decades of experience as a marketing strategist, brand consultant, and executive coach.
A progressive thinker, Wendy continuously investigates what’s new and how it can benefit your brand. She applies her big-picture concepts to ensure that your company is positioned as a thought leader and has a “deep moat” to attract and retain your best customers and top talent.
She works with entrepreneurs and executives to develop remarkable brands, build leadership skills, create great cultures, produce actionable strategy, and move their goals forward consistently. Her marketing and business articles have been featured in a wide variety of publications and magazines. She is the author of the upcoming book, Marketing from the Inside Out
Icebreaker
I started violin lessons 3 months ago in my 40s because my 7 year-old son inspired me.
Think Like A Journalist Quote
“Opportunities don’t happen. You create them.”– Chris Grosser
Success Quote
The Idea of differentiation: it’s not always about being the best. Instead be the best at something that no one else is doing.
Career Highlight
Hear about the award that Wendy’s company received and why it means so much to her professional career.
When It Didn’t Work!
Business that expected to come in didn’t. Clients were facing difficult times during the
Great Recession. Business ground to a screeching halt…we thought we were going to go belly-up!
Hear what Wendy did and what she learned from this horrible time. Find out how a “Hail Mary Pass” created a winning streak for her and turned around a bad situation.
Marketing From The Inside Out: Shaping Your Brand For Success
- Three things are the epicenter of your brand: mission, values, vision
- Pay attention to the internal customer: anyone on the inside who shape the brand.
- Brand is the experience that your customers are having with your company.
- Mission: one word: noun….eg: transformation.
- Values: no more than four. Keep it short so you can remember them. Make core values short, powerful, and actionable. Start with a verb. For instance, not just integrity and transparency. Three is ideal.
- Example: Built to last. Sharing the good.
- Vision: your big dream. Where do you want to go?
- The next is a USP: what makes your company truly remarkable.
- Set 3-5 initiatives with a series of goals under them.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Laptop and Internet connection
One book, documentary, or Internet Channel to watch?
The Moth Podcast / Radio Hour
Contact
Thanks For Listening
I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.
If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.
Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me.
Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!
