Learn what makes speakers thrive and what makes them fail. How to build a speech for the audience. Find out how to make your speech a product that generates income for your business. ThinkLikeAJournalist.com
Dr. Michelle Mazur, is a Ph.D. who helps speakers and entrepreneurs create speaking as profit-center for their business by building a speech like a product that positions them as the go-to expert in their field. She is the CEO of Communication Rebel and the author of Speak Up for Your Business.
The speakers she works with have gone on to book speaking gigs around the world, double their speaking fees, and speak in front of world leaders and First Ladies. Her rebel yell has appeared in Fast Company, Entrepreneur, PR Daily, and She Owns It. She lives in Seattle, WA with her adoring husband, 2 obsessive felines, and a huge collection of Duran Duran memorabilia.
Icebreaker
I’ve seen Duran Duran over 40 times in concert.
Think Like A Journalist Quote
Creativity is intelligence having fun. –Albert Einstein
Success Quote
Learn the rules like a pro so you can break them like an artist. –Pablo Picaso
Career Highlight
Michelle became interested in public speaking at the age of 15. After teaching at a university she went into market research and then started blogging. Find out why she said, “My blog sucked!” Hear what her breakthrough experience was and why this is her career highlight.
When It Didn’t Work!
Michelle was having a hard time getting clients and the money was running out. Find out what lead her to this breakdown moment and what she learned from it that made her business thrive.
How to Write Your Speech as Your Next Best-Selling Product
- Stop thinking about your speech as a speech. Your story is not enough to get you booked and paid as speaker. Instead package those stories, ideas, and experiences into a product the audience needs.
- Figure out how you want to get paid as a speaker.
- Discover your unfair speaking advantage – there’s a lot of speakers out there what makes you different from them.
- Develop one signature talk that you want to sell to events, organizations, and companies. Get focused on what you want to be known for.
- Give the audience a reason to listen to you because you’re different. Be audience-centered. Solve a problem.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
iPhone
One book, documentary, or Internet Channel to watch?
Power, Profit, Pursuit podcast
Contact
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