How can your business do social media marketing right? Ken Tucker shares the one social platform that is vital for all brick and mortar companies. Plus his top tips.
Ken Tucker is the founder of Changescape Web a Small Business Marketing and Website Design Agency specializing in comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing
automation.
Icebreaker
I’ve been to all 50 states!
Think Like A Journalist Quote
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
Success Quote or Tip
If you always do what you always did, you’ll always get what you always got.
Embrace change.
Career Highlight
Ken didn’t start a company for the right reasons. He struggled in 2005. He started to get some success in 2008, but then the economy took a dive. He has continually iterated again and again. Find out how running for a government office helped him and his career.
When It Didn’t Work
Ken knew that building websites and investing in them is vital but he was having a hard time transitioning from developing websites and making clients realize that the website wouldn’t be enough. Find out what he had to do to change the direction of his business and help his clients understand that it will take more than a good website to bring in customers.
Top Tips Social Media Marketing for Brick and Mortar businesses
Strategy: who is your number one customer. Where are they spending time online? Don’t invest in a platform where your customers aren’t spending time.
- Focus on reviews: Google and Facebook reviews are very important. Yelp doesn’t allow businesses to push customers to review.
- Claim and optimize your Google My Business page
- Answer and promote Facebook reviews
- Be careful about how you promote Yelp. Don’t try to ask for reviews.
- Create a selfie station in your business or store.
- Encourage people to check in when they’re in your store.
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?
iPhone
One book, documentary, blog, podcast, or Internet Channel to watch?
Marketing Lessons from The Grateful Dead
Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. ?
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