TBJA 217 Using Paid Radio & TV To Communicate Your Brand Message, Dave Stall

Using Paid Radio & TV To Communicate Your Brand Message, Dave Stall, TBJApodcast 217
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Differentiating your brand with your own radio or TV show. Learn how to get your own show on the air and turn it into a profitable business with tips from radio host, Dave Stall.

Dave Stall is a former service manager with Honda and Toyota. Dave has 30-years of car industry experience. He’s an experienced service and parts director, supporting all import and domestic automobile manufacturers. Dave also taught an automotive consumer class at San Diego City College for 13 years but it’s the amazing marketing that he’s done for the automobile industry.

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“These days, people want to learn before they buy, be educated instead of pitched.”  –Brian Clark

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Put your ego in the closet; show your value.

Career Highlight

Find out how Dave started the very first Toyota Car Care Clinic which has grown to all Toyota dealerships and increased the business 42 percent.

When It Didn’t Work!

Find out what happened when Dave launched a show without the client and the salesperson on the same page. Hear what this incident did to the show and what Dave learned from it.

Ways To Communicate Your Brand Message Using Audio & Video

  1. Find a niche topic that you can create entertaining content on.
  2. Negotiate with the radio station to get a weekly time slot.
  3. Seek out advertisers. Start with small, local businesses and charge a small rate.
  4. Make your content valuable to listeners.
  5. Do live remote radio broadcasts and charge advertisers in your show more.
  6. Don’t be concerned if your show is not in prime drive time.
  7. Keep adding value and improving your show content.
  8. Don’t sell; educate.

Multimedia Resource

iPhone

Book

The New One Minute Manager, Ken Blanchard

Contact

You Auto Know Show with Dave Stall

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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