Being able to write well is becoming more important than ever in business. It can be the key to success. Writer, Dustin McKissen shares how you can become a better writer today.
Dustin McKissen is the founder of McKissen + Company. He is a “Top Voice” on LinkedIn, with more than 2.5 million views of his articles, and a columnist on Inc.com. He has a bachelor’s degree in public policy, graduate degrees in public management and business administration, and is currently pursuing additional graduate studies in mass communications.
McKissen + Company is a full-service public relations, marketing, and strategy consulting firm with clients in the United States, Latin America, Europe, and works with a variety of industries including software, logistics, real estate, financial services, economic development, trade associations, and professional services.
Dustin lives with his wife and three kids in St. Charles, Missouri.
Icebreaker
My wife and I founded a nonprofit that donated comic books to economically challenged schools and programs!
Think Like A Journalist Quote
Words are a lens to focus one’s mind. –Ayn Rand
Success Quote or Tip
Invest in becoming a better writer.
Don’t under-estimate how much thought needs to be put into strategic writing.
You must be able to convey your message succinctly.
Career Highlight
Dustin worked in PR and with trade associations, including a Christmas Tree Association. When his mom passed away, Dustin decided to go all out and chose to grow his writing career. He chose the LinkedIn Pulse platform in the summer of 2014. Find out what happened next and how it became a business opportunity.
When It Didn’t Work
Dustin started out with two major clients and both ran into issues. Find out how that impacted Dustin and what he had to do to keep the company alive. This was the first time he was faced with a moment when there might not be a pay check coming in. Find out what Dustin did.
Top Tips How You Can Become A Better Writer Today
- Respect the craft: practice and invest in learning to become a better writer.
- Write frequently: do it more to get better and build an audience.
- Expose your work to people: take their feedback and try to improve
- Have something new and relatively interesting to say.
- Study content that moves you: songs, business writing, books.
- No amount of distribution will help if the writing isn’t great.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Slack.com
One book, documentary, blog, podcast, or Internet Channel to watch?
Bruce Springsteen’s Autobiography
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