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From top online gamer to successful blogger. Hear how Nicolas Cole has built his own personal brand and now how he helps others build an effective representation online.

Nicolas Cole is an author, writer, essayist, ghostwriter, and digital marketer. He is a Top Writer on Quora with over 15million views, a daily columnist for Inc Magazine, and his work has been published in Time, Forbes, Fortune, The Huffington Post, Entrepreneur, Business Insider, Fox News, and more. He is best known for writing true stories about self-development.


When I was 17 years old, I was one of the highest ranked World of Warcraft players in North America—and I just published a book about it, called Confessions of a Teenage Gamer.

Think Like A Journalist Quote

Personal branding is about managing your name–even if you don’t own a business–in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto. – Tim Ferriss

Success Quote or Tip

Whether we like it or not every single person has a brand.

Career Highlight

Nicolas studied creative writing in college. After college, he started as a copywriter and then did creative strategy to learn technology. His writing online lead to his career highlight of becoming a top writer on Quora and then becoming a writer on Inc.

When It Didn’t Work

The two are both happening at the same time. You can feel successful and also question it simultaneously. Be patiently impatient. Hear what Nicolas learned from his struggles in blogging and moments when it didn’t work.

Top Tips How To Build A Personal Brand

  1. “What’s Your Why”–Know your Why so that people see you as a true thought leader.
  2. Choose Your Channels Carefully –Don’t waste time on “popular” social channels if that’s not where your core audience is.
  3. Consistency With Content–Come up with a content schedule for yourself and stick to it (and create today what is better than what you created yesterday).
  4. Collaborate More Than You Post –Collaboration with other thought leaders is how you grow your audience and establish your credibility in your space/market.
  5. Update Your Image–On the Internet, people DO judge books by their cover, so make sure all your materials and content reflect the professionalism of your personal brand.


What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, blog, podcast, or Internet Channel to watch?

Think And Grow Rich, Napoleon Hill 

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It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @NicolasCole77

Nicolas Cole website

Mentioned In This Episode

How To Make Your Personal Brand Newsworthy

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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