Top Trends Impacting SMBs In 2017, Gene Marks, TBJApodcast 363
Listen to the Episode Below (00:36:18)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

What are the top trends that you need to know about as a small business owner? Entrepreneur and columnist, Gene Marks, share his key insights and the one thing you must do in 2017.

Gene Marks is a columnist, author, and small business owner. He owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses.

Gene also writes every day on business, politics and public policy for the Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur, and the Huffington Post. 

Gene has written 5 books on business management, specifically geared towards small and medium sized companies. His most recent is The Manufacturer’s Book of Lists.

Nationally, Gene appears on Fox News, MSNBC and CNBC discussing matters affecting the business community.

Through his keynotes and breakout sessions, Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions.

Prior to starting the Marks Group PC Gene, a Certified Public Accountant, spent nine years in the entrepreneurial services arm of the international consulting firm KPMG in Philadelphia where he was a Senior Manager.


My most admired entrepreneur is Kim Kardashian.

Think Like A Journalist Quote

The difference between where you are today and where you’ll be five years from now will be found in the quality of books you’ve read. –Jim Rohn

Success Quote or Tip

Learn to delegate to grow your SMB.

Career Highlight

Gene was running his own technology company as a Microsoft partner. Gene used writing as therapy. He started writing a column for a local paper. Find out why this helped him personally and professionally. He’s since gone on to author five books and writing for national papers and online publications. Hear how he’s created a writing habit that’s fueling his business and feeding his soul.

When It Didn’t Work

Gene is accountant by training. He lied. Early in his business he was doing accounting work for his dad. They were in business together. Find out why he lied to a client and ultimately lost that client. Hear the lesson he learned that has positively impacted his business.

Be 100% accountable to succeed.

Top Tips Top Trends Impacting SMBs In 2017

  1. Healthcare plans are changing…not in 2017 but will change in 2018-2019. Obamacare expected to go away. Meet with your benefits people and educate employees. These healthcare changes will affect individual employees.
  2. Paid-time off: there will be national legislation on this for new parents and employees. Start looking at your paid-time-off policy. Millenialls especially attract the younger generations.
  3. Customer relationship management: expected to grow 15% in 2017. Have a good database system. Insightly or Zohos for larger companies Microsoft Dynamics. Salesforce.
  4. HR platforms: Bamboo, Gusto, Paychecks, Namely.
  5. Taxes: enormous changes to tax codes in years after 2017. A lot are good but they’ll result in lower tax rates and bigger deductions. Meet with your CPA by June 2017.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

CRM application


One book, documentary, blog, podcast, or Internet Channel to watch?

In Our Time, BBC Radio 4


Twitter @GeneMarks

The Marks Group website

Forbes columns by Gene Marks

Washington Post columns by Gene Marks

Inc. columns by Gene Marks

Mentioned In This Episode

CRM applications: Insightly, Zoho CRM, Microsoft Dynamics, and Salesforce

HR applications: Bamboo HR, Gusto, Paychex, and Namely and

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me.

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply