Building A B2B Brand In A Traditional Industry, Jaspar Weir, TBJApodcast 356
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Co-Founder of TaskUs, Japar Weir, shares his top tips on building a B2B brand in a traditional industry. He explains how to use your disadvantage to your advantage.

Jaspar Weir is the co-founder and president of TaskUs. He focuses on leading the company’s transformational growth and strategic initiatives so that it can provide its clients access to the people, the process, and the technology required to scale quickly, to excel operationally, and to increase the bottom line. He doesn’t think small; He wants to help change how the business world works.

Before TaskUs, Jaspar co-founded two other companies with TaskUs CEO Bryce Maddock, including a social media marketing agency and an events production business that produced the largest all age nightclub in Los Angeles for three years.

 Jaspar spreads his entrepreneurial learnings to students in The Network for Teaching Entrepreneurship and guest lectures at The University of Southern California.

He has been named to Inc Magazines 30 under 30 and is a two-time finalist in the EY’s Entrepreneur of the Year Award.

 He holds a Bachelor of Science degree in Communication from the University of California.

 Jaspar lives in Venice Beach, California. It’s believed that he doesn’t swim for pleasure, but rather to eat the freshest fish directly from the ocean each morning at breakfast. Like a dolphin.


One interesting thing – I can make my own sushi.

Think Like A Journalist Quote

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” –Anthony Volodkin, founder of HypeMachine

Success Quote or Tip

If you do not ask, you will not receive.

Entrepreneurs need to get uncomfortable. Deal with the uncomfortableness to succeed.

Career Highlight

Jaspar started TaskUs with his best friend and co-founder. They started a virtual assistance company while living at home. It didn’t work. Find out what they did next with a team that they had in the Philippines. Hear how TaskUs grew to 6,500 employees and now operates customer support and content moderation for the highest growth most innovative companies in the world. Hear about the Excellence Award that Jaspar’s company received.

When It Didn’t Work

They made the assumption that employees were not going to work as hard as the founders. Find out what made them change their assumption.

Top Tips Building A B2B Brand In A Traditional Industry

1. Embrace being small. Not everyone wants to work with the largest company. Use size to your advantage.

2. Be human.  Be true to yourself. It will resonate with people.

3. Don’t buy into what you “should” do.  Use your “disadvantage” to your advantage.

4. Hire the best from the industry. As you scale be sure to bring in experts from the industry.

5. Invest in the brand like its a B2C brand. The brand is equally important in the B2B world as in the B2C world.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

One book, documentary, blog, podcast, or Internet Channel to watch?

What Got You Here, Won’t Get You There, Marshall Goldsmith  

Get a free audio book when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


TaskUs website

Twitter @JasparWeir

Mentioned In This Episode

TBJA 078 Don’t Hide Behind Your Brand, Anthony Tran

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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