Every entrepreneur wants to know how to grow their startup. Small business columnist, Steve Strauss, shares what makes companies thrive. ThinkLikeAJournalist.com
Entrepreneur: Someone who takes a risk with money to make money. @SteveStrauss
Steve Strauss is often called the “most popular small business columnist in America.” The senior USA TODAY small business columnist, Steve is a regular contributor to The Huffington Post, ABC News, Yahoo, and many other outlets. He is a best-selling author of 17 books, including The Small Business Bible and is a recovering attorney who regularly speaks around the country and around the world about entrepreneurship and global trends in business. Steve is also often asked to be the small business spokesperson for companies like Microsoft, Bank of America, Dun & Bradstreet, Staples, and so on. He is the Editor-in-Chief of Small Business Connection, and sits on the board of the World Entrepreneurship Forum and the national advisory boards of SCORE and P&G Pro. Whether it be blogs, video, live streaming, e-books or what have you, his company, The Strauss Group, creates cutting-edge business content for everyone from Fortune 50 companies to small chambers of commerce.
I hate ketchup
Think Like A Journalist Quote
The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” —George Bernard Shaw
You have to be self-directed, confident, able to take a risk and live with uncertainty to make it as an entrepreneur.
Steve went to UCLA. He started his first business in college. He was an unpublished writer so he went to law school. Then he found his niche that launched his idea Ask A Lawyer legal guides. Peter Clevenger…slush pile. Four-book deal.
Life is like a jar of pickles. They’re jammed in and getting the first one out is hard but then the others come out easy.
When It Didn’t Work!
Practicing law was…wanted to open a second firm in San Francisco. The risks you take have to be smart and prudent not wild and crazy risks.
How To Grow Your Startup
- Multiple profit centers: you need multiple ways to make money…at least three streams.
- Have an X Factor: what makes you uniquely different. Why and how does it make your customers’ lives better.
- Marketing…marketing…marketing…and more marketing.
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Mentioned In This Episode
Top Trends In Small Business
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