TBJA 309 Social Media Marketing 101: Graphics Are More Than Just Assets
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Graphic artist, Stefanie Cash, says nothing is worse than improperly-sized graphics. This episode we go back to the basics to learn social media 101: graphics are more than just assets. Learn pro tips to designing awesome graphics.

Stefanie Cash is the founder of Graphic Cash. She prides herself on being a goal driven innovator who loves bringing value to every project. Over the past four years, I have earned two degrees, tackled numerous assignments, and experienced many different work opportunities which all helped me realize that my true passion is Marketing. My vast knowledge of marketing and graphic design mixed with my business savvy allows me to confidently say, I am a one-woman marketing machine.

When I was growing up in New York my father owned his own business and through experiential learning, I was able to grasp key business concepts at an early age. My interest was sparked and my passion grew. As I grow older my thirst for knowledge expanded my horizon into marketing. Under the marketing umbrella is where I found my home. I love learning about clients, industry trends, and new innovative ways to link consumers to brands. My own personal goal in life is nothing short of success and I use the same ideology when working within my field. Success is not just a monetary value but the value in which you bring to the client and the value the client brings to the consumer. I strive for excellence and never settle for less.


I’m addicted to Netflix. My pet peeve is seeing incorrectly sized social media assets.

Think Like A Journalist Quote

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

–Antoine de Saint-Exupery .

Success Quote

Strive for excellence and never settle for less.

Career Highlight

Stefanie’s father owned a merchandise company. She became very interested in marketing when she started organizing and placing product on shelves in New York. He used guerrilla marketing tactics and Stefanie got hooked on marketing.

Stefanie is the Media and Marketing Director for City of Orlando District 2. She helped them get a grant for a community garden for families and kids to grow vegetables.

When It Didn’t Work!

Stefanie made a really big mistake with landing pages when working for a very small ad agency. The client base was shrinking. The product was sign spinning for homebuilders and the apartment industry. Hear what went wrong and what Stefanie learned from it. [12:15]…it was an epic fail.

Google Display Network


Social Media Marketing 101: Graphics Are More Than Just Assets

Figure out the right sizes for the network you’re going to place the graphic on.

Graphics that aren’t sized properly could cost you a lead and sale.

Designing your graphics:  canva.com and Pablo by buffer.com and easel.ly

  1. Photoshop and Illustrator: Photoshop uses more web-based graphics. Illustrator is vector-based.  1024 x 528 pixels. Be sure to export as png if you want it to be transparent.
  2. Use primary colors and secondary colors, & Tertiary
  3. Use: what is the website?
  4. Royalty-Free images… shutterstock.com  pixabay.com and paxels.com 
  5. Public domain: use images that are copyright-free, royalty-free, in the public doman
  6. Find the proper social media sizes: Hubspot graphic size template
  7. About the importance of powerful graphics that are sized correctly. What makes a powerful graphic.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?


One book, documentary, or Internet Channel to watch?

Ted Talks

Mentioned In This Episode

5 Must-Have Apps For Creating Branded Content

Color Wheel Artist

The Color Scheme

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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