Why Social Media Made Sales Cool Again, Mick Griffin, TBJApodcast 295
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Why social media made sales cool again. Mick Griffin shares insights about social selling. Every month 40,000 people use a search phrase online that could help increase revenue for your brand. Find out what it is! ThinkLikeAJournalist.com

Mick Griffin, Chief Revenue Officer for Brand24, has always had titles with the words: ‘Business Development’, or ‘Sales’, in them, but he’s really just a ‘People Person’ whose focus is always to build relationships and deep business connections. Mick He has more than 10 years of experience in sales and marketing and specializes in international business development strategies. 

Icebreaker 

I speak a bit polish but I prefer to not do it in public. Top 5 of most difficult languages.

Think Like A Journalist Quote

“You can never go wrong by investing in communities and the human beings within them.” –Pam Moore 

Success Quote

It’s all about making a human connection. Communities are about people-to-people. Brands need to put their people into the communities not the brand.

Career Highlight

Mick was a professional Rugby player…played professional sports for five years. He got into sales because of his personality and human approach.

When It Didn’t Work!

Mick worked for a recruitment company that required him to do cold calling. Find out what happened when he cold called someone one too many times. Hear the hilarious story and what Mick learned about “pressure selling”. 

Why Social Media Made Sales Cool Again

  1. The majority of people check online information and resources before they will buy or visit a company.
  2. Be aware of what’s being said about your brand.
  3. Follow your industry. Look at conversations happening around your industry. Join the communities that are already talking about your industry.
  4. Social Selling: 40,000 people a month write on social media, “Where can I buy?” They’re waiting for your brand to engage and reply. Don’t miss this opportunity.
  5. Look at people who are talking about your competition and respond to them.
  6. Even small brands need online reputation management.
  7. Use Google alerts or Twitter to check out information about your brand.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Intercom / Slack

One book, documentary, or Internet Channel to watch?

The Sales Acceleration Formula,

Contact

Twitter @MickGriffin

About Mick Griffin

Case Study Slideshow

Thanks For Listening

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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