How To Immediately Increase Your Business Visibility, Kim Beasley, TBJApodcast 269

How to immediately increase your business visibility even if you’re the world’s biggest introvert. Kim Beasley shares how to form a thriving community that supports your business.

Have you ever tried growing your business visibility? Are you a creative introverted entrepreneur who’s afraid of growing your online business? Kim Beasley, an Emmy® Award Winning Visibility Strategist, is someone who completely understands where you are coming from.

She took hold of her online business visibility and became a success on Google+ with almost 1 million people who have circled her personal profile and business pages. Her focus is to coach creative introverted entrepreneurs in how to increase their business visibility using social media and their website.

Icebreaker

I’m a Paranormal Romance Author with six published books.

Think Like A Journalist Quote

The brands that perform well will wrap their hands around the notion that it’s not just advertising business they’re in, but the content business, full stop. –Kevin Kells, director, Google 

Success Quote

You must be seen to sell to your target customers.

Career Highlight

Kim found the people she really loved working with are creative people who happened to be introverts. She’s grown her online community in Google+ to nearly a million people since 2011. She was one of the first beta users.

When It Didn’t Work!

[12:26][12:34]…the moment it didn’t work was when Kim’s fear stopped her from growing her business because she was afraid to show her face on video. Find out what happened when she let her business become more visible. She learned to optimize her brand online and got a corporate contract that is now in its fourth year.

How to Immediately Increase Your Business Visibility – Even if You’re a Creative Introverted Entrepreneur

  1. Optimize profiles for keywords: intersperse your keywords into your information
  2. Do research: build products
  3. Deliver products & services to target customers: think of this as a funnel (everything your learn about customers pour into funnel–whatever is left over, that’s what you give). [19:30]…create content quick and simple to give them what they need and encourage interaction. Then move to paid content offers.
  4. Engage: don’t just share. Commenting, liking, plus one and build a relationship.
  5. Monitor your progress: test and redo.
  6. SWOT: strengths, weaknesses, opportunities, threats.

Multimedia Resource

All things Google

Podcasts

John Lee Dumas

Amy Porterfield

Contact

Twitter @KimBeasley

Kim Beasley website

Mentioned In This Episode

TBJA BONUS#1 John Lee Dumas: Igniting The World Of Podcasting

TBJA 253 Selling For Introverts, Alen Mayer

TBJA 248 How To Get Your Business Unstuck, Barry Moltz

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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