TBJA 264 Four Principles of Authority Positioning, Brian Ainsley Horn

The Impact Of Storytelling In Decision Making, Brian Ainsley Horn, TBJApodcast 264
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To be seen as an expert don’t call yourself one instead learn the four principles of authority positioning so that others call you an “Expert”. Brian Ainsley Horn shares his tips.

Best-selling author, investor and entrepreneur, Brian Ainsley Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.

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His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS, Forbes, Advertising Age and dozens of other media outlets.

Inc Magazine even named Brian an “emerging business leader to watch.”

He also writes for Entrepreneur Magazine and Huffington Post about authority marketing, personal branding and influence.

Brian is an in demand speaker that has traveled the world entertaining and educating audiences. He’s a proud father, Nak Muay and an advocate for children with Down syndrome.

Icebreaker

In college I worked for company that provided security for rock concerts.  I was usually assigned to sit with the band. I met RHCP, Pearl Jam, Soundgarden, Smashing Pumpkins, Beastie Boys and almost all big rock bands of the early 90s’

Tweet

Remember when making educational products to start at the beginning. Don’t assume your audience knows.

People process logos faster than they do text.

Think Like A Journalist Quote

“When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” –Jay Oatway (@jayoatway) 

Success Quote

Eat less calories than you burn, spend less than you earn.

Career Highlight

Hear how Brian learned to make educational products and how well they did for him after he rushed to make his first training product in just 30 days.

When It Didn’t Work!

Brian launched Instantly Karate (software link building service). Local marketing was becoming popular. Brian created a course that wasn’t his speciality nor his passion and it bombed. Find out why and what he learned.

Top Tips:  Four Principles of Authority Positioning,

  1. Don’t call yourself expert, be educator and advocate for customer on topic.
  2. Be specialized.
  3. Building trust triggers: visual cues on website and marketing materials. Using client logos and media appearances. Businesses built on trust triggers…using well-know
  4. Authority snowball: continually addicting to authority positioning.

Multimedia Resource

Slack app 

Book

Psyco-Cybernetics,  Dr. Maxwell Maltz 

Contact

Authority Alchemy website

Twitter @BrianHorn

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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