Improving Personalized Communication, Scott Monty, TBJApodcast 262
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How we’ve let the digital/social revolution blind our approach to personalized communications and marketing. Scotty Monty shares tips on improving personalized communication.

Scott Monty was ranked by The Economist as number one atop the list of 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”

From 2008-2014, Scott was global head of social media at Ford Motor Company. In this function he advised activities across the company, from influencer relations to marketing support, customer service to internal communications and more. With another decade of experience in communications and marketing agencies, Scott has advised clients that include IBM Healthcare & Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software and more.  Scott also writes and co-hosts I Hear of Sherlock Everywhere, a news site and podcast dedicated to Sherlock Holmes.

Icebreaker
I’m a member of The Baker Street Irregulars, an 80 year-old literary society dedicated to Sherlock Holmes.

Think Like A Journalist Quote
Communication – the human connection – is the key to personal and career success. –Paul J. Meyer, Businessman

Success Quote
The more technology advanced we become, the more important fundamental human communication becomes. –Angela Arrant, Apple

Career Highlight
There’s no such thing as a straight line as a career. Gone are the days where people stay at jobs for decades and collect a pension; be prepared for changes and twists in your industry.

Scott started writing about technology in the early 2000s. He was trying to push social media when there weren’t any case studies to the companies he was working for. He got a break when he landed a social media job at Ford. Scott shares his career highlight from years at Ford to the development of his own company.

When It Didn’t Work!
“There was no road map for what we were doing…we were paving the road that was behind us.

Improving Personalized Communication

How we’ve let the digital/social revolution blind our approach to personalized communications and marketing.

1. Think like a customer
2. Remember the power of emotion and empathy
3. Think “should we?” before “can we?”
4. Understand the fundamentals of storytelling
5. Make your customers king/queen for a day

Remember, your message isn’t as important to the consumer as it is to the brand.

Multimedia Resource
TripIt.com

Book
The Confidence Game, Maria Konnikova

Contact

Scott Monty website

Twitter @ScottMonty

Mentioned In This Episode
Here are some links from the Reddit story

Original Instagram post

Regram by Indian Motorcycle

Care package

The result

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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