Selling For Introverts, Alen Mayer, TBJApodcast 253
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Selling for introverts with Alen Mayer. One-third to half of the population is introverts. These people aren’t necessarily shy. Understand what it really means to be an introvert and find out why they make really good leaders and sales people.

Alen Mayer lives, eats and breathes sales and combines over 22 years of experience in international sales and business development with a rational no-nonsense practical approach to selling. He is also a true pioneer in the sales industry. He was the first one to write a book on Trigger Events in 2007, and since then there were dozens of other authors who helped shape the new sub-genre of sales training. 

Alen is one of the most influential people in sales today; for his contribution to the sales industry, he was voted #2 on the list of Top 50 Most Influential People in Sales Lead Management; he was also voted as one of the Top 25 Sales Influencers. He is published author of 7 sales books; his blog is amongst top 25 sales blogs in the world.


Once I sold a whole, huge asphalt plant (26 trucks needed to ship it to another location).

Think Like A Journalist Quote

“There’s zero correlation between being the best talker and having the best ideas.” –Susan Cain

Success Quote

Nobody likes to sold to but everyone likes to buy.

Introverts put a high priority on relationships.

Career Highlight

Find out what Alen discovered about himself and corporate America after he moved to the U.S. from another country and took another job. Hear how he landed a job with IBM and find out why he quit only a year later.

I don’t want to change my identity to sell to you. #TBJApodcast guest

You need to understand your customer’s beliefs.

Use values to sell to consumers

When It Didn’t Work!

In 2007 he wrote his book. Nothing happened. Alen learned the importance of marketing: “There is no best written book on Amazon. Find out what Alen discovered about the need for self-promotion.

Top Tips: Selling For Introverts, Alen Mayer

  1. Stay true to who you are.
  2. Find your own voice in what you’re doing.
  3. Introverts are calm in the storm.
  4. Reserve and shy isn’t necessarily true. Introverts are evaluating a situation.
  5. 70% of top CEOs are introverts.
  6. If you want to sell to CEOs,
  7. Introverts hate chitchat.

Multimedia Resource


Podcast and blogs

The Brand Journalism Advantage Podcast

Susan Cain, Quiet Revolution


Alen Mayer Website

Twitter @MayerAlen

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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