TBJA 234 How To Prepare Your Brand Now For A Crisis, Melissa Agnes

How To Prepare Your Brand Now For A Crisis, Melissa Agnes, TBJApodcast 234
Listen to the Episode Below (00:32:49)
Subscribe to grow your target audience...
Get A Competitive Advantage & My Video Storytelling Series

Melissa Agnes shares insights on how to handle a crisis and why social media might not be the best platform to do it. Learn the top questions to ask to handle a crisis. 

To use# or not during a brand crisis? What you really need to ask to answer that question.

Melissa Agnes is an internationally recognized crisis manager. President and co-founder of Agnes + Day Inc.. Melissa helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, and many others.

Subscribe for Updates
Never miss a blog post again

Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Think Like A Journalist Quote

Every little thing counts in a crisis. Jawaharlal Nehru, the first Prime Minister of India

Success Quote – The Truth About Success

Our ability to achieve extraordinary results in the future lies in stringing together powerful moments one after the other.

Career Highlight

Hear how Melissa transitioned out of her previous career  and became very well known in crisis management. Find out what propelled her to success.

When It Didn’t Work!

Melissa trusted some wrong people and got burned. She was having a hard time bringing in business and was relying on others to bring in . Find out how she overcame the personal and professional struggle.

How To Prepare Your Brand Now For A Crisis

  1. Depends on corporate culture.
  2. Crisis prevention best method for crisis management
  3. Issue negative event that occurs but doesn’t threaten organization over longterm
  4. Crisis does threaten organization over longterm
  5. Develop and strengthen relationship with stakeholders
  6. Crisis management stretches across every facet of a business
  7. Identify potential risks
  8. Have a governance model: who’s accountable, who declares crisis, who’s responsible for tasks
  9. Find ways to prevent.
  10. Understand “no comment” is not the answer.
  11. When to use social media? identify stakeholder groups: media, public, investors, employees, customers, clients, candidates
  12. Identify where you communicate with them.

[27:40]…cutout…firstly i would look at…

Multimedia Resource

Twitter. Buffer.

Book

The One Thing by Gary kellor

Contact

Melissa Agnes Website

Twitter @Melissa_Agnes

Three Steps To Crisis Communication

Mentioned In This Episode

TBJA 211 How To Use Crisis Communication Correctly: Using The Science Of The Mind, Elizabeth Edwards

Thanks For Listening

I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage.

If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page.

Also, I would love a review…it just takes a minute to share your opinion and rating for the The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with ranking of this show and they reviews are always read by me. 

Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live!

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

What Do You Think?

Leave A Response