How To Prepare Your Brand Now For A Crisis, Melissa Agnes, TBJApodcast 234
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Melissa Agnes shares insights on how to handle a crisis and why social media might not be the best platform to do it. Learn the top questions to ask to handle a crisis. 

To use# or not during a brand crisis? What you really need to ask to answer that question.

Melissa Agnes is an internationally recognized crisis manager. President and co-founder of Agnes + Day Inc.. Melissa helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, and many others.

Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Think Like A Journalist Quote

Every little thing counts in a crisis. Jawaharlal Nehru, the first Prime Minister of India

Success Quote – The Truth About Success

Our ability to achieve extraordinary results in the future lies in stringing together powerful moments one after the other.

Career Highlight

Hear how Melissa transitioned out of her previous career  and became very well known in crisis management. Find out what propelled her to success.

When It Didn’t Work!

Melissa trusted some wrong people and got burned. She was having a hard time bringing in business and was relying on others to bring in . Find out how she overcame the personal and professional struggle.

How To Prepare Your Brand Now For A Crisis

  1. Depends on corporate culture.
  2. Crisis prevention best method for crisis management
  3. Issue negative event that occurs but doesn’t threaten organization over longterm
  4. Crisis does threaten organization over longterm
  5. Develop and strengthen relationship with stakeholders
  6. Crisis management stretches across every facet of a business
  7. Identify potential risks
  8. Have a governance model: who’s accountable, who declares crisis, who’s responsible for tasks
  9. Find ways to prevent.
  10. Understand “no comment” is not the answer.
  11. When to use social media? identify stakeholder groups: media, public, investors, employees, customers, clients, candidates
  12. Identify where you communicate with them.

[27:40]…cutout…firstly i would look at…

Multimedia Resource

Twitter. Buffer.


The One Thing by Gary kellor


Melissa Agnes Website

Twitter @Melissa_Agnes

Three Steps To Crisis Communication

Mentioned In This Episode

TBJA 211 How To Use Crisis Communication Correctly: Using The Science Of The Mind, Elizabeth Edwards

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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