Build A Personal Brand Kat Loterzo, TBJApodcast 232
Listen to the Episode Below (00:27:18)
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Entrepreneur, Kat Loterzo, shares her personal branding strategies that have helped her build a successful 7-figure online business.

Kat Loterzo is a business coach, bestselling author, speaker & mentor to revolutionary leaders who want it all, on their terms. Having built a 7-figure online fitness business, Kat draws on that experience when she mentors her coaching students how to create their own successful businesses online.

Think Like A Journalist Quote
“In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment.” –Chris Brogan & Julien Smith

Success Quote
Act completely from who you are.

Career Highlight
Kat has a had a lot of success but finding out what she considers her career highlight. Also, discover how Kat started a business on her college campus which lead her into entrepreneurship.

When It Didn’t Work!
Find out Kat’s When It Didn’t Work moment. It all started when she got into work that didn’t follow her passion.  Are you experiencing something like Kat did? Learn how Kat changed her life and career to create happiness and balance.

Build a Personal Brand From Alignment and Authenticity

  1. What is the truth you’ve always known, what do you believe relevant to your topic.
  2. Think about the message you want to shake the world with, what would you say.
  3. No filter, no BS – think lunch with friends.
  4. You can only get to the good through the bad.
  5. It’s about who is meant to resonate not attracting everyone.

Multimedia Resource

The Big Leap by Gay Hendricks


Kat Loterzo Website

Mentioned In This Episode

TBJA 153 Manage Your Career & Personal Brand (online) For Success, Diane Crompton

TBJA 151 How To Do Personal Branding & Digital PR Right, Mel Carson

TBJA 136 How To Create Your Digital Footprint & Personal Brand With Lon Safko

TBJA 120 Building Your Personal Brand With Infographics, Barry Feldman

TBJA 089 Cathlyn Choi: Building Your Personal Brand Using Video

TBJA 042 Esther Kiss: 3 Things You Must Do To Build Your Personal Brand & Target Audience

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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