TBJA 218 Using Video to Attract Your Ideal Client, Chris M. Sprague

Using Video To Attract Your Ideal Client, Chris M. Sprague, TBJApodcast 218
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Video is one of the fastest growing marketing tools but many people aren’t sure how to effectively use it. Chris M. Sprague shares how to use video to attract your ideal client.

Chris M. Sprague is the founder and creative force behind VCN TV (The Video Content Network), Pro Coach TV and VideoContent.Agency. He is a TV Show Host, Video Presence Coach and Video Content Creation Expert. Chris has been creating video in one form or another for over 25 years and is a passionate student of all things video and content-related.

Chris understands the nuances to content creation that will make your videos shine.

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Chris is also known as one of the world’s top experts in the personal growth field. He is known as a personal growth visionary, dynamic keynote and platform speaker and author of the upcoming book tentatively titled “Finding Your Zero Point: The Key to Unlocking Happiness, Success and Fulfillment”. Chris has been studying what makes people tick for over 25 years and shares his knowledge in an approach that has been described as caring, straightforward and non-nonsense.

Think Like A Journalist Quote

Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process. –Jill Rowley

Success Quote

Be yourself. Be real.

Career Highlight

Hear the story of how Chis had a complete melt down but turned things around and moved into a successful career.

When It Didn’t Work!

Hear about Chris had a financial crisis and personal turmoil that was a ver difficult struggle but ultimately changed his life and career for the better.

The Keys to Using Video to Attract Your Ideal Client

  1. Be transparent and authentic.
  2. Solve problems in your video.
  3.  You don’t have to be perfect in your video.
  4. Viewers appreciate seeing your growth and how you began.
  5. It’s better to make your mistakes with a small audience so don’t be afraid to test the waters and experiment to find your voice and what works for you brand.
  6.  People don’t want to see perfect, they want to see realistic and true.
  7. solve core problem better than anyone else and that people will pay you for.
  8. structure video in most successful way: catchy hook at start, something you can prove and deliver a solution, branding, meat: entertainment, excitement, and information.
  9. Give  tangible tips to your viewers.
  10. Have a call to action.

Multimedia Resource:

Wirecast by tele stream

Podcast

Natural Born Coaches

Contact

VCN TV

Twitter @Chris_M_Sprague

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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