Every Executive Needs To Be A Marketer, Julie Edge, TBJApodcast 177
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Co-founder and Chief Storyteller at Creelio, Jule Edge, shares how executives can and need to be their own marketers. Those who embrace the opportunity can do amazing things for the brand. Julie share her tips on executive storytelling.

Julie Edge is a co-founder of Creelio. Creelio is a mad scientist with an affinity for storytelling. Her company is a personalized publishing platform for executives who want to tell great stories online. Creelio helps executives build a thought leadership position through personalized blogs, ebooks, and social media content.  Julie leads Creelio’s VoiceScience,™ which is the company’s proprietary engine for capturing the voice of the executive. VoiceScience is based on her research on early stage startup teams with The Co-Founders Project and work as a leadership development professor with the Olin Business School at Washington University-St. Louis.

Think Like A Journalist Quote

Make the prospect a more informed buyer with content. –Robert Simon, Four Seasons Hotels

Success Quote

“You never get a second chance to make a first impression.” –Will Rogers

Career Highlight

Julie shares how her science background has helped her in her career. Find out how she’s made a difference in the world by blending science and technology.

When It Didn’t Work

Find out what Julie learned from “testing the water” in her career path. Hear how she’s learned to pivot and adapt to create success.  Julie shares how starting Creelio was challenging that allowed her to learn and grow.

Every Executive Needs To Be A Marketer: How To Tell The Exec Story

There are patterns in people’s voice and writing style. The VoiceScience at Creelio helps executives by creating content that sounds like the executive by studying the person’s voice/writing pattern and then having other writers mimic it.

  1. Some of the best hires are people with fine arts degrees.
  2. Blogs should emote and tell a story that pulls people into the writing.
  3. Average blog post can take between three to five hours.
  4. It’s a good idea for every executive to attempt to write their own blog so that they have experience with it.
  5. Understand the audience. Know what the audience wants to read. Write for them.
  6. Study social media and understand that a blog is only as good as those who read it.
  7. People are interested when stories are used in the content.
  8. Make the story the most important thing.


Multimedia Resource


Internet Channels

Ted TalksBrene Brown and Simon Sinek


Creelio Website

Twitter @Julie_Edge

Twitter @GoCreelio




Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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