The Connected Brand: How To Benefit From The Connection Economy, Trevor Young, TBJApodcast 174
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Trevor Young is a former journalist. Today, he is a PR Warrior on the frontline of the communications revolution. He shares why your brand must be part of the connection economy. Top tips on how to be a connected brand.

Trevor Young is a PR Warrior on the frontline of the communications revolution; he is a keynote marketing speaker, strategist and advisor specializing in social media, content marketing and personal branding. Trevor is author of the book ‘microDOMINATION: How to Leverage Social Media & Content Marketing to Build a Mini-Business Empire Around Your Personal Brand’, out now through Wiley Publishing; he blogs at ‘PR Warrior’ and hosts the podcast ‘Reputation Revolution’.

Think Like A Journalist Quote

“Effort only fully releases its reward after a person refuses to quit.” –Napoleon Hill

Success Quote
Be the show not the commercial. –Ryan Holmes, Hootsuite

Career Highlight
Trevor is a former journalist who carved out a niche in the digital marketing world. Hear about how he was asked to write a book by Wiley.

When It Didn’t Work

Find out what Trevor had to do to evolve in his career and business. Hear what he learned and how he deliberately made changes that improved his career.

The Connected Brand: How To Benefit From The Connection Economy

  1. Connected brands have an inherent desire to connect even with people who might not ever be on your customer.
    Connected brands contribute value to their community.
  2. Connected brands cultivate. They are leaders in the community. They shine the spotlight on others. Don’t neglect your existing audience.
  3. Connected brands collaborate. Confident companies will even collaborate with their competitors. Collaborating makes it about other people. It makes brands less self-centered.
  4. Connected brands are communities. They have villages of support. People share their content.
  5. Connected brands have a call-to-action. Build the relationship with your audience first so that your call-to-action will be more effective.

“If someone is a champion of your brand. If they’re a customer who loves what you do, try and bring them into the fold. So, build smaller from your base there and build it out rather than try and get new people [on social media platforms] all the time,” says Trevor Young.

Connected Brands that are doing it right?

Hubspot, Zappos Shoes, Goulet Pen Company [Listen at [22:40] to hear the story about what Goulet Pen Company is doing so well.]

Multimedia Resource



The Cluetrain Manifesto 


Trevor Young Website

Twitter @TrevorYoung
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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