Listen to the Episode Below (00:35:58)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Beth Casama shares rebranding insights & tips on personal branding and forming relationships with your audience to drive your company’s success. We explore branding in the entertainment industry and learn why “You” are so vital to your brand.

Beth Casama is the founder of ImageMark – an Image & Personal Branding company passionately committed to empowering music artists & creative talent to fulfill on their purpose in the world!
With a philosophy that we are all “walking billboards” for our dreams, passions and goals, she helps clients cultivate an authentic image & compelling personal brand that reflects their individuality & powerfully positions their “unique” talents to their greatest advantage!

Having worked for over 20 years in the glamorous trenches of Hollywood – arguably the most image conscious city in the world – Beth experienced first-hand the “power of image” and the impact it had on furthering one’s “true” success & fulfillment. As a marketing & PR executive for companies such as Sony, Universal, CBS & Mark Burnett Productions…she crafted entertainment campaigns for numerous celebrities, artists, film & TV shows where standing out from the crowd was vital to one’s success.

With inspiration and conviction about the “mark” she wanted to make, she forged a new path and embraced the powerful lessons learned along the way. Through her own journey of “reinvention “she discovered her true gifts and most rewarding life mission as an Image & personal branding coach.

Think Like A Journalist Quote

“The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically guarantee hit records.”  –Richard Branson

Success Quote
When we turn our attention away from ourselves our potential is limitless. christopher reeve

Career Highlight
Hear Beth’s career and personal re-invention. Having the courage to switch industries and starting a new career from scratch. How Beth developed her new persona and brand.

When It Didn’t Work!
Find out the knowing and having the skill set is only half the battle. Find out what Beth had to learn and do to become successful in her own personal brand re-invention.

How To Create Brand Success By Building A Relationship With Your Audience

  1. You make a powerful statement about yourself before you even speak a word.
  2. Make your online and offline presence match your purpose.
  3. Impressions are formed based on this statistical split: 58 percent your visual presentation and only 7 percent is based on what you say.
  4. Operate from the inside out.
  5. Be consistent in your online and offline brand; make the image cohesive.
  6. Always start with why. (Watch Phoebe’s storytelling video series on the Why)

Multimedia Resource

iPhone and Happify


Daring Greatly: How The Courage To Be Vulnerable Transforms The Way We Live, Love, Parent & Lead, Brene Brown

Daring Greatly, Brene Brown (Key takeaways, Analysis and Review)

Mentioned In This Episode

Gisele and her burqa

TBJA 119 Looking People In The Eye Digitally, Ted Rubin

TBJA 138 Connecting Startups With Brands, Joseph Jaffe


Beth Casama Website

Twitter @BethCasama



Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply