Leaving a Corporate Job, Kelly Gibbons, TBJApodcast 146
Listen to the Episode Below (00:22:46)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Kelly Gibbons found success after leaving a corporate job. She formed an all female communications agency. She shares her experience of growing her team and why she needed to branch out and offer more than PR.

Kelly Gibbons spent more than a decade in the fashion and entertainment industries where she launched national campaigns and shaped global offices for brands like Rebecca Minkoff and Halston. She also created strategic partnerships and charitable initiatives for BCBG and H.E.L.P. Malawi Foundation to build schools in Malawi and brought Vanity Fair, Brioni and Artists for Peace & Justice’s together to aid development projects in Haiti. In 2013 she launched Main and Rose, the elite communications firm known for an all female team of senior publicists, agents and managers who help brands like Motorola, Vivienne Westwood, Room + Board, and A-List celebrities excel.  Kelly concurrently a Features Editor at Coco Eco Magazine.

Think Like A Journalist Quote

“You can’t tip toe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.” –Dave Saunders

Success Tip

Don’t be afraid to fail.

Career Highlight
Kelly left corporate America. She really wanted to have her own company. Hear how she launched her brand and landed her first big account, growing it from 2-7 people.

When It Didn’t Work!

When we first started Main & Rose she got three accounts. Find out what happened in the first year what happened when the business dried up. Listen to Kelly’s advice about building her business and what she learned when it didn’t work.

Top Tips

  1. If you want to stay with a brand, you have to come up with new strategies.
  2. Analyze all the companies brands and spot areas of opportunity.
  3. Reach out to past employers to see how you can provide services.
  4. Build your team to so you can offer more services.
  5. Be an expert in your field. Stay focused on your niche market but add layers to what you do to offer more services using the experts you bring to your team.
  6. Be nimble. Know when to adjust.
  7. View your social media as an editorial calendar. Release posts that are strategic and support your brand.
  8. Constantly interact and build your pipeline so you don’t have a dry spell.

Multimedia Resource

iPhone. Flipbook. Spotify.

One book, documentary, or Internet Channel to watch?

Ted Talks

The Four Hour Work Week, Tim Ferriss

The Lean Startup, Eric Ries


Main & Rose Communication Agency

Twitter @KellyjGibbons

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

What Do You Think?

Leave a Reply