Understanding content marketing & the importance of keeping your message simple. Michael Stelzner shares how he created the Social Media Examiner. Plus Michael Stelzner on social media and the future of branded content and how to succeed with it.
“That was in October of 2009. Fast forward to today and we have more than one million people a month who read our blog, 390,000 people who get emails every day from us with all over our original content, millions of people who listen to our podcast, and… it’s been the best thing that I’ve ever done.” –Michael Stelzner
Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.
Think Like A Journalist Quote
Good content is the stuff of love affairs. –Tom Webster, Edison Research
Success Quote
Simplicity is the ultimate sophistication. –Leonardo Davinci.
If you can’t explain it simply, you don’t understand it well enough. –Albert Einstein
Career Highlight
Find out how Michael turned a blog that was making no money when it launched in 2009 to a successful social site that attracts more than one million visitors, has 393,000 people on his email list, and millions listening to his podcast.
When It Didn’t Work
Michael launched a Website MyKidsAdventures.com and invested heavily to the tune of about $300,000. Find out what went wrong and why Michael had to ultimately shut the whole thing down.
Top Tips
- Go for what you believe in but do your research first.
- Podcasting is a long-form medium. Consistency and high-quality are vital.
- Understand the business model and how you’ll make revenue.
- Seek people to collaborate with and form powerful relationships to help build your brand.
- Create content and then multi-purpose it. Use podcasts and turn them into print articles and then take print articles and make them into audio files. But make them fit the format such that the audio files sound good to the ear and the print articles are grammatically correct and written for the eyes.
- Hear what Michael says about calling your podcast a “podcast”. Is that the best name for it? ([20:20])
Multimedia Resource
Podcasts and Books
The Startup and Serial Podcasts
Necessary Endings by Dr. Henry Cloud
The War of Art by Steven Pressfield
The Art of the Story by Sun Tzu
Contact
Writing White Papers by Michael Stelzner
