How To Get Your Book To Rank #1 on Amazon, Doug Sandler, TBJApodcast 122
Listen to the Episode Below (00:31:49)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace

Doug Sandler shares how he extends being nice to the social media space and how you can too to grow your brand. Plus, getting a book deal. Tips on how to get your book to rank #1 on Amazon using your email list and social platforms.

On LinkedIn something really incredible happened. I put a post that just gave people a choice: which book cover would you like. I had a blue tie or a red and blue handshake. This one post… normally, how many comments do you get? 15, 20, 75, maybe 100, if you have a really good network. As of today, almost 40,000 comments have been made. The books been out for three months now and people are still commenting on which cover design they like.” –Doug Sandler

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.

Think Like A Journalist Quote

“When someone is mean to me, I just make them a victim in my next book.” ―Mary Higgins Clark

Success Quote

Whether you think you can or you think you can’t you’re right. –Henry Ford

Career Highlight

Doug is a mobile DJ who decided it was time to switch careers. Find out how he built a career, became a speaker, wrote a book hit number one on Amazon shortly after it released, and started blogging for the Huffington Post based on his passion.

When It Didn’t Work

Doug shares a personal story about relationships. Find out what he feels he missed out on with his dad who was the founder of The Sandler System.

Top Tips
  1. Build your list before you launch your book.
  2. Have a list of about 2,500 strong.
  3. Twitter is a fast snowball use it to quickly grow your list.
  4. LinkedIn is excellent for engaging with your community and asking for advice. This can generate a stronger list.
  5. Keep your brand pristine. Protect your brand’s reputation.
Multimedia Resource



Tuesdays With Morrie by Mitch Alborn

Who Moved My Cheese by Dr. Spencer Johnson

The Go Getter by Peter B. Kyne and Alan Axelrod

Resource Links

Solo Flight Around The World


The Traveler’s Gift by Andy Andrews

TBJA 008 Ian Dyason: How Strategic Thinking Grows Your Business


Twitter @DJDoug

Nice Guys Finish First by Doug Sandler

Doug Sandler Website


Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

What Do You Think?

Leave a Reply