TBJA 117 How She Helped Put An Online Company On The Map, Tamar Weinberg

How She Helped Put An Online Company On The Map, Tamar Weinberg, TBJApodcast 117
Listen to the Episode Below (00:35:26)
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Tamar Weinberg is a “hustler” and killer inbound sales closer. She’s a mom and an author. She shares how she helped successfully get a brand significant recognition in the tech space online using social media strategies.

Tamar Weinberg is a killer inbound sales closer, a digital and social media strategist, a customer happiness hero, freelance editor, and author of The New Community Rules: Marketing on the Social Web (O’Reilly). She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than twenty years. Tamar has been working nearly exclusively within the Internet Marketing and online sales industry since 2006. Currently, Tamar’s main stint is acting as the Director of Marketing for career Q&A community CareerDean. She is also the Chief Strategy Officer for Small Business Trends, senior editor of a small local newspaper, and community manager at domain name registrar and web hosting company Namecheap, in addition to occasionally taking on projects alongside other companies in her own role as a digital marketing consultant, focusing primarily these days on social media customer service. (She calls this her “professional hustle.”)

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Think Like A Journalist Quote
Success Tip

Hustle! I am all about trying to do different things and to learn. I have a very diverse background, pursuing computer science, following the career path into IT, then being a private investigator, then going into systems administration, then marketing, then sales, and then customer success. And by the way, this all happened in a period of 12 years.

Career Highlight

One of my biggest career highlights was when I was at Namecheap, a virtual unknown in the tech space. But you buy domain names from them, and therefore they’re relevant to any online business person. We were always an advocate of internet freedom, and when we saw a competitor attack internet freedom, we took action and supported entities such as EFF that supported these freedoms. As a result, we really put ourselves on the map. 

When It Didn’t Work

Hear what happened when she worked with a client who didn’t have any specific goals in the social media space. While she had success. Find out what Tamar felt was wrong with this situation and what she learned.

Top Tips
  1. Don’t do what other people say all the time. Be prepared to break convention because sometimes it’s the only way to get a competitive edge. Everyone does the same thing these days. Don’t be everyone.
  2. Get your hands dirty in all parts of the business so that you can really understand what other people do and what other roles entail. This helps establish leadership and empathy with those who are doing the work currently.
  3. Write, write, and write! I took a 3 year hiatus from writing. I came back. I’m stronger than ever and am seeing more leads, etc. than when I was on my hiatus. The more present you are, the more top of mind you are.
Multimedia Resource

Gmail. Streak.com

Online Resource

Digg.com and Pocket.com

Resource Links

TBJA 035 Katie Kerr: Helping Businesses Do Good For The World

Contact

Twitter @Tamar

Tamar Weinberg LinkedIn Profile

Tamar Facebook

Tamar Weinberg Website

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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