TBJA 216 Social Customer Care: Serving Customers Online, Tyler Anderson

Social Customer Care, Tyler Anderson, TBJApodcast 216
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In the online world customers are expecting answers in under an hour. Would your brand make the grade in Social Customer Care. Tyler Anderson shares the top things companies must do to please customers.

Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego.

Tyler has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with hundreds of brands on social media and content marketing initiatives including top hotels and resorts for Marriott International, the San Diego Tourism Authority, Penske Automotive, Jersey Mike’s Subs, and One World Observatory at the World Trade Center.

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how to handle negative reviews

Train your staff so they call follow your company’s core values. #CustomerCare

Think Like A Journalist Quote

“The way to gain a good reputation, is to endeavor to be what you desire to appear.” — Socrates

Success Quote

Love what you do.

Career Highlight

Building a team.

When It Didn’t Work!

Tyler didn’t have team trained to be aligned with the company’s core values. Find out what he has to say about the “poisoned well” and what Tyler had to do to turn things around.

Social Customer Care:  Serving Customers Online

  1. Set a strategy to check all your social platforms and respond to them.
  2. Respond to online comments and reviews within an hour or at most by the end of the day.
  3. Create an infrastructure that enables you to check for messages and reply.
  4. 40% of Online customers expect answers from a brand within one hour; 20% within minutes.

Multimedia Resource

smartphone   /  italk app

Book and Podcast

Steal the Show, Michael Port

Contact

Tyler J. Anderson Website

Casual Fridays

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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