TBJA 039 Marcus Sheridan: How An Article Saved His Business From Bankruptcy

How An Article Saved His Business From Bankruptcy, Marcus Sheridan, TBJApodcast 39
Listen to the Episode Below (00:36:53)
Brand Journalism, Marketing & More
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Marcus SheridanMarcus Sheridan is an entrepreneur who is known as the Web Marketing Guru. He for his pool company, he created the most visited swimming pool Website in the world which pulled his company through the housing collapse.

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, his company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool Website in the world. It’s found at RiverPoolsandSpas.com. In 2009, Marcus started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence. Marcus has been featured in multiple industry publications, including the New York Times where he was referred to as a “Web Marketing Guru.” Marcus loves adventures with his wife and four children.

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Think Like A Journalist Quote

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” ~Native American Proverb

Success Quote

“The moment you try to sound smart is the moment you start to look really stupid.” Be genuine in your communication.

Career Highlight

Find out how one single article turned around his business that was on the verge of collapsing. Marcus and his partners were  facing bankruptcy and foreclosures in 2009, until they started using storytelling, content marketing and brand journalism. Hear what Marcus did to make his company thrive even in the worst of times.

When It Didn’t Work

Companies were getting excited about what Marcus was teaching them but they were still failing to implement. Marcus crafted a strategy to help companies finish the strategies and find success using a formula he details in this podcast episode.

Brand Journalism & Marketing Advice

Marketing is becoming the critical department in companies. But even more important are journalists within that marketing department.

Marcus shares his strategy to help businesses successful implement inbound marketing. Listen to the show to hear how each of these helps play a role in brand strategy and content development.

  1. The Writers.
  2. The Talkers.
  3. The Actors.
  4. The Questioners.
Multimedia Resource

Hubspot

Book, Documentary, Podcast, or Internet Channel

The First American, Ben Franklin

Resource Links

How Much Does A Fiberglass Pool Cost?

The Mad Marketing Podcast

The Hubcast Podcast

Contact

Twitter @TheSalesLion

The Sales Lion

Email: Marcus1@TheSalesLion.com

River, Pools And Spas

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Marcus Sheridan on The Brand Journalism Advantage Podcast

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About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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