Building Relationships & Business Growth With Content, Lisa Manyon, TBJApodcast 32
Listen to the Episode Below (00:36:17)
Brand Journalism, Marketing & More
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Lisa Manion on The Brand Journalism Advantage PodcastLisa Manyon is “The Business Marketing Architect”.  She shares her method for developing effective marketing strategies by building relationships through content. Plus important tips to make your Website a consumer magnet.

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs. She’s the creator of the new marketing model for success as featured in Inc. Magazine. She teaches a relationship-based approach to marketing with integrity with her “Challenge. Solution. Invitation.™” formula. Renowned for her Manyon Marketing Web Makeovers, Content Strategy Plans and website copy and strategy packages, Lisa helps clients build relationships, attract ideal clients and increase income online and offline (often uncovering unrealistic web expectations). Lisa’s innovative marketing vision and consulting techniques have doubled client engagement and opt-in rates quickly, generated over $40,000.00 in just one focused email campaign and produced over $75,000.00 in sales via a single launch concept. Her big vision and ability to see all the pieces of your marketing puzzle allows her to help you reverse engineer your big ideas into tangible action steps to turn your dreams into reality. She offers free marketing resources on the award winning… Write On Creative blog.

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Think Like A Journalist Quote

“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon Mainwaring….an award-winning Branding Consultant and founder of We First. Excerpt from Brainy Quotes.

Success Quote
Career Highlight

Lisa has a diverse marketing, advertising, and media background. After she left her full-time job and launched her own company. A non-compete barred her from her geographical location so instead she took her brand national by studying Internet marketing and copywriting. She’d been taught to help businesses with the model: Problem. Agitate. Solve. It felt off to Lisa. Instead, she created: Challenge. Solution. Invitation. This became a critical moment in her career and has helped her clients get amazing results. As soon as Lisa named her marketing and copywriting model, it organically grew and garnered her attention from major publications.

When It Didn’t Work

Lisa was offering a product that clients didn’t need yet. Find out what the product was and how she had to shift her marketing and service offering in order to help clients.

Brand Journalism & Content Marketing Advice

Use Lisa’s Challenge. Solution. Invitation

We can’t be all things to everyone.

Collaborate for success.

Multimedia Resource

Laptop and Internet.

Book, Documentary, Podcast, Internet Channel

The Aladdin Factor, Jack Canfield

Lisa’s blog post on Asking For What You Want

Resource Links

Lisa’s Free Copywriting Action Plan

Lisa’s 24/7 Web Sales Secrets Course (Free audio and worksheet)

Lisa’s Self-Study Program: How To Create Marketing Messages

TBJA 028 Kirk Cheyfitz: Storytelling For Brand Success

TBJA 018 Bill Belew: Using Web Content To Increase Traffic & Business

Three Feet From Gold: Turn Your Obstacles into Opportunities

Contact

Twitter @WriteonCreative

WriteOnCreative.com

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Lisa Manyon on The Brand Journalism Advantage Podcast
Click to listen in iTunes

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to “Be the Media”. Phoebe is the host of “The Brand Journalism Advantage” podcast and a “Top 50 Podcaster To Follow”. Listen in iTunes or at ThinkLikeAJournalist.com

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