How To Develop Your Online Persona, Dr. Steven Lin, TBJApodcast 164
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Healthcare professionals aren’t trained to be communicators or to tell their story. But dentist, Dr. Steven Lin, has learned how the power of storytelling can grow his business. Find out how he’s developed a successful online persona.

Dr Steven Lin is a dentist, TEDx speaker and writer working to join the fields of nutrition and dental medicine. Founder of a resource designed to help people find healthier food options, Dr Lin is currently writing his publication ‘The Dental Diet’, a journey of ancestral, genetic and nutritional health based on the pioneering work of Dr Weston A Price and his discoveries of teeth as a cardinal sign of modern disease. 

Think Like A Journalist Quote

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. –Tom Peters in Fast Company

Success Tip

If you can’t get your core message across in one or two sentences, no one will understand it. Keep it simple.

Career Highlight

Doing his oral health talk on TEDx. Find out how he developed the story.

When It Didn’t Work

Hear what happened when Dr. Lin gave a different talk. Find out why didn’t work and what he had to learn from it.

 How To Develop Your Online Persona

  1. Study your target market and find out what they can relate to and want to come back for more.
  2. Build your story: why you do what you do and who do you help?
  3. Develop your online.
  4. Have a one line tag line that conveys a core message that speaks to an audience.
  5. Pay attention to the way your audience responds to your content.
  6. Know their demographic.
  7. Use stories and humor. Don’t just preach.
  8. Be a doctor that people connect to.

Multimedia Resource



Thinking Fast And Slow, Daniel Kahneman

Mentioned In This Episode

Dr. Steven Lin’s TEDx Talk


Dr. Steven Lin Website

Twitter @DrStevenLin

Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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