TBJA 024 Elizabeth Sanchez: Branding Your Company With Video

Branding Your Company With Video, Elizabeth Sanchez, TBJApodcast 24
Listen to the Episode Below (00:33:52)
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Elizabeth Sanchez headshot on The Brand Journalism AdvantageElizabeth Sanchez is a former TV News Anchor. She’s also an author and brand journalist. In this episode of TBJA, she shares how to capture the emotions in a story and how to brand your company with video.

Elizabeth Sanchez spent the last 20 years of her career as a television journalist, righting wrongs and pursuing the advancement of truth. At a young age, Elizabeth knew she wanted to be a journalist. She’s hosted a national PBS parenting show and worked as a national Correspondent for CBS News based in Dallas and as an Anchor and Investigative Reporter in major markets. She left CBS when she started a family and went back to working in local news where she wasn’t required to travel as much. Elizabeth also has a passion to make a difference. She did just that when she transitioned into working with a non-profit, Angel Faces. Angel Faces changes the lives of young girls who have been affected by burns and trauma. As Executive Director, she increased donations by 30% and was able to get recognition for the organization with over 300 interviews in print, radio and television. Elizabeth is currently the Vice President of Flash in the Pan Productions, a company she owns with her husband. They work on various projects helping companies market themselves.

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Think Like A Journalist Quote

“Today’s consumer is looking for helpful information that will help them do something better in their jobs or live better lives and corporations can provide that just as well as media companies.” ~ Joe Pulizzi, Founder Content Marketing Institute “Poo-leet-zee”

Success Tip

Answer emails, phone calls, texts, etc. quickly.

Career Highlight

Being in network television.

Brand Journalism Advice
  • The story is about the bigger picture.
  • Knowing what people really want comes from experience.
  • Introduce yourself to your customers.
  • Build trust with consumers by using video and letting them learn about your company, the personalities, and the products and services you sell.
  • Blog regularly on your Website to increase your position as a thought leader and expert.
  • Aim to educate and inform instead of selling to your readers and viewers.
Multimedia Resource

Smartphone

Multimedia Book, Documentary, or Channel

Flash In The Pan YouTube Channel

Watercooler, by Elizabeth Sanchez

Resource Links

Angel Faces

A Place Of Our Own

TBJA 002: Nick Paranjape Says Goodbye To Media And Brings Brand Journalism To Healthcare

Contact

Elizabeth Sanchez LinkedIn Profile

Elizabeth Sanchez Website

Twitter @CalGirlNews

Flash In The Pan Productions

Best Homes Around So. Cal

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Elizabeth Sanchez on The Brand Journalism Advantage Podcast (photo collage)

Click to listen in iTunes

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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