Elizabeth Sanchez is a former TV News Anchor. She’s also an author and brand journalist. In this episode of TBJA, she shares how to capture the emotions in a story and how to brand your company with video.
Elizabeth Sanchez spent the last 20 years of her career as a television journalist, righting wrongs and pursuing the advancement of truth. At a young age, Elizabeth knew she wanted to be a journalist. She’s hosted a national PBS parenting show and worked as a national Correspondent for CBS News based in Dallas and as an Anchor and Investigative Reporter in major markets. She left CBS when she started a family and went back to working in local news where she wasn’t required to travel as much. Elizabeth also has a passion to make a difference. She did just that when she transitioned into working with a non-profit, Angel Faces. Angel Faces changes the lives of young girls who have been affected by burns and trauma. As Executive Director, she increased donations by 30% and was able to get recognition for the organization with over 300 interviews in print, radio and television. Elizabeth is currently the Vice President of Flash in the Pan Productions, a company she owns with her husband. They work on various projects helping companies market themselves.
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Think Like A Journalist Quote
“Today’s consumer is looking for helpful information that will help them do something better in their jobs or live better lives and corporations can provide that just as well as media companies.” ~ Joe Pulizzi, Founder Content Marketing Institute “Poo-leet-zee”
Answer emails, phone calls, texts, etc. quickly.
Being in network television.
Brand Journalism Advice
- The story is about the bigger picture.
- Knowing what people really want comes from experience.
- Introduce yourself to your customers.
- Build trust with consumers by using video and letting them learn about your company, the personalities, and the products and services you sell.
- Blog regularly on your Website to increase your position as a thought leader and expert.
- Aim to educate and inform instead of selling to your readers and viewers.
Multimedia Book, Documentary, or Channel
Watercooler, by Elizabeth Sanchez
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