Digital Strategies For Brand Success, Dominic Mazzone, TBJApodcast 54
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Brand Journalism, Marketing & More
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Dominic Mazzone on The Brand Journalism Advantage PodcastDominic Mazzone is a serial entrepreneur, digital guru, and former musician. Why he says brands must understand the future is “digital or death”. Tips to get your brand on top of digital marketing.

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Dominic Mazzone was raised in a family of entrepreneurs, Dominic was exposed to business early on as a child. Dominic started his first business at 16 and by the time he was 30 he had started several small businesses. He took a hiatus from the entrepreneurial lifestyle to manage Fortune 500 companies for a telecom giant. During his successful tenure he was responsible for well over $200 million of business, however his entrepreneurial spirit never went away. Dominic then co-founded Regent Global Funds, a small commercial real estate lending fund out of Chicago. During this time he bought and ran a web-hosting company, Emax Hosting, where he became fully exposed to web strategies and immersed in the world of digital marketing. This led to the creation of Smashbox Consulting in 2008. Shortly after, Dominic co-founded Basic Funerals, the first internet-based funeral company and digitally transformed an entire industry. Dominic has been featured extensively in the media including Bloomberg, NBC, CBC, FOX, The Globe and Mail, The Chicago Tribune, Canadian Business Journal, and Profit Magazine. Since then Dominic has moved on from Basic Funerals to pursue his interests of transforming and incubating other companies and industries through Smashbox Consulting, as well as sitting on several advisory boards in the digital and cleantech space.

Think Like A Journalist Quote
Death obsesses me, yes it does. I can’t really understand why it doesn’t obsess everyone–I think it does really, I’m just a little more out about it. ~J.K. Rowling (First female billionaire novelist)

Success Tip

Wonder Theory. Always make time to dream and wonder.

Career Highlight

From exiting high school early to starting a car detailing business to a music career to serial entrepreneurship, Dominic has an extensive background in starting and running businesses. Find out what he considers his career highlight.

When It Didn’t Work

There have been several times when Dominic has been completely down due to career blunders. Find out what he did  to turn his circumstances around and find his direction for a successful career path.

Brand Journalism & Marketing Advice
  1. Digital strategy is a must.
  2. Starting social media without a strategy is a formula for failure.
  3. Understand your customers, how you want them to interact with your brand, your company mission before you start your advertising in the digital world.
  4. Dominic has three tips for businesses: stop being so serious, be entertaining, make sure your business has a tone and voice.
  5. How to launch a digital product? Do people want it? Do people need it? Is it something that isn’t in the digital space? If so, grand slam!
Multimedia Resource

Android. Evernote. Google business apps.

Book, Documentary/Film, Podcast, Internet Channel

Social Network

Resource Links

Digital Or Death, Dominic Mazzone


Dominic Mazzone LinkedIn Profile

Twitter @DomMazzone

Dominic Website

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Dominic Mazzone on The Brand Journalism Advantage Podcast
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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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