TBJA 410 Understanding & Implementing Ecommerce Advertising, Rocco Baldassarre

Rocco Baldassarre 410
Listen to the Episode Below (00:21:08)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Ecommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make. Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as founder of the award winning digital marketing agency Zebra Advertisement and…

TBJA 409 Authority Marketing: How To Become A Recognized Expert In Your Field, Adam Witty

Adam Witty, 409
Listen to the Episode Below (00:44:14)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Learn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book "Lead The Field" from Adam. BONUS GIFT Free Book. To Request your copy of LEAD THE FIELD, click here. Becoming an authority in your…

TBJA 408 How To Communicate In An Information Economy And Be Heard, Jill Schiefelbein

408 Jill Schiefelbein
Listen to the Episode Below (00:23:55)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Creating content that rises above the noise is challenging for most people. What does "information" means today and how can you produce content that drives engagement? Jill Schiefelbein shares her top tips. Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed…

TBJA 407 How Startups & Small Businesses Can Leverage Collaboration To Propel Their Business, Peter Gasca

Peter Gasca Ep. 407
Listen to the Episode Below (00:32:57)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Starting a business today may require less capital than ever before but one thing remains the same, the power of collaboration to build a strong and thriving brand. Peter Gasca shares his top tips. Peter Gasca is an entrepreneur and management consultant with over 20 years of executive business management experience. Currently, he an adjunct…

TBJA 406 The Marketing Advantages Of Being A Small Business, Shari Mendini

Shari Mendini 406
Listen to the Episode Below (00:24:06)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Why keeping your business small may be the way to go. Find out the advantages to running a small company and how you can make a meaningful impact in the world from Shari Mendini. Shari Medini is a content creator & consultant living in Lititz, PA with her husband & two little boys. She has…

TBJA 405 How To Build Your Business With A Book, Penny Sansevieri

Penny Sansevieri_405
Listen to the Episode Below (00:27:22)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Why a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop. Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and…

TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood

Matt Sweetwood, TBJApodcast 404
Listen to the Episode Below (00:25:49)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too. Matt Sweetwood is a…

TBJA 403 Generational Branding: Learning Everyone’s Language, Jaci Russo

Generational Branding: Learning Everyone's Language, Jaci Russo, TBJApodcast 403
Listen to the Episode Below (00:15:18)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Learning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want. Jaci Russo is the CEO of RUSSO with more than 25 years of brand strategy experience on a…

TBJA 402 Why You Need A “Wealth Plan”, Not a Financial Plan, Todd Tresidder

Why You Need A "Wealth Plan", Not a Financial Plan, Todd Tresidder, TBJApodcast 402
Listen to the Episode Below (00:21:00)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
Do you have a wealth plan or a financial plan? Find out why Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur…

TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider

TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider
Listen to the Episode Below (00:26:49)
Brand Journalism, Marketing & More
Subscribe to build a Competitive Advantage in your marketplace
United Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider.  Bob Schneider is a Chicago-Based Political writer at Chicago Now and Public Relations/Public Affairs Consultant and we’re talking…

Page 1 of 42