All businesses want to connect with consumers but many aren’t doing three marketing strategies that are extremely helpful. To consistently build your brand and sell more products or services you have to make your messaging FIT, relevant, and meaningful. You also need to create social vibes. Learn how to become a trusted expert in this week’s Live Fit Films Fit Tip.
Hi,Everyone. I’m Phoebe Chongchua…here with this week’s Fit Business Tip to Put Muscle In Your Marketing. We’re talking about the power of events, trusted experts, and brand journalism storytelling. I’ve got 5 Fit tips for you to tackle.
As a TV news journalist and Community Affairs Specialist, I launched one of the largest festivals of its kind while working for the ABC station in San Diego. The event, called 10Leadership Day, attracted 20,000 people for a half-day event and 30-minute TV Show. But more important is what it did for the station. It engaged and inspired people to look to 10News for solutions instead of just bad news. Making a news station stand out to its viewers as not only a news source but also a Trusted Community Leader is critical in order to increase its share of viewership which translates to higher ad revenue.
Tip 1: Create an Event. For businesses, events are a fantastic way to connect with your consumers. They allow you to reach out beyond the ordinary transaction and generate a social vibe. They can bring traditional media attention and, in today’s social media world, you can write your own headlines and produce your own videos about your event creating an influential online buzz.
Tip 2: Become an industry leader and trusted expert. To effectively create a successful event and to sell more product or services consistently, you must be seen as an industry leader. Your staff must be considered Thought Leaders in your field–Trusted and Reliable Experts.
Tip 3: Use credible storytelling to build your trusted leader image and attract consumers to your events. To do this you have to offer credible messaging via storytelling, not just 30-second commercials. I’m not saying you have to ditch your TV ads. However, I am saying that those ads don’t make you the Trusted Expert. You become a trusted expert through telling stories that offer credible information aimed at solving problems for your consumers. The storytelling has to be vital and relevant to the target market. When you produce articles and videos that help your consumers, you raise your level from simply a business company to a Trusted Expert or Thought Leader.
Tip 4: Tease your audience. Let them know: “We’ve got great stories coming up. Don’t miss them. Be sure to check in with us.”
Tip 5: Multipurpose content: Tip number 5 is what you’re going to do with all this great content that you’re creating. What we do here at Live Fit Films is we take a lot of the content and we re-distribute it across many different platforms from TV to the Web to print to podcasting. You can keep using this content. The beauty of it is, it’s archived to the Web.
Thanks for watching. Until the next time, we look forward to helping You Put Muscle In Your Marketing.
Note: For more information on Brand Journalism and marketing strategies listen to The Brand Journalism Advantage Podcast to get that competitive advantage. Listen in iTunes at or visit ThinkLikeAJournalist.com for resources, videos, audio podcasts, articles, and a FREE Ebook on time-saving business resources to grow your brand.
Follow me for marketing and content resources to grow your company. Join the conversation by commenting below or by visiting AskPhoebe.info.
Video produced by Live Fit Films.
Phoebe Chongchua is a multimedia Brand Journalist who teaches: Think Like A Journalist, To Increase Your Bottom Line. She is also the Host of The Brand Journalism Advantage Podcast which features interviews with thought leaders from around the globe on marketing, brand journalism, and entrepreneurship. After 15 years in TV News as an Anchor/Reporter, Phoebe founded PCIN.TV. The Internet TV Station airs video stories from her online publications: Live Fit Magazine and The Plant-Based Diet as well as curates content from other sources. As a brand storyteller, Phoebe produces business videos, articles, and photos to engage consumers and create brand evangelists. Learn more:TheBrandJournalismAdvantage.com
Contact Phoebe to get started on your Brand Strategy.
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