TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood

Matt Sweetwood, TBJApodcast 404
Listen to the Episode Below (00:25:49)
Brand Journalism, Marketing & More
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Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too. Matt Sweetwood is a…

TBJA 403 Generational Branding: Learning Everyone’s Language, Jaci Russo

Generational Branding: Learning Everyone's Language, Jaci Russo, TBJApodcast 403
Listen to the Episode Below (00:15:18)
Brand Journalism, Marketing & More
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Learning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want. Jaci Russo is the CEO of RUSSO with more than 25 years of brand strategy experience on a…

TBJA 402 Why You Need A “Wealth Plan”, Not a Financial Plan, Todd Tresidder

Why You Need A "Wealth Plan", Not a Financial Plan, Todd Tresidder, TBJApodcast 402
Listen to the Episode Below (00:21:00)
Brand Journalism, Marketing & More
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Do you have a wealth plan or a financial plan? Find out why Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur…

TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider

TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider
Listen to the Episode Below (00:26:49)
Brand Journalism, Marketing & More
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United Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider.  Bob Schneider is a Chicago-Based Political writer at Chicago Now and Public Relations/Public Affairs Consultant and we’re talking…

TBJA 400 How To Dominate Your Industry By Building Your Authority & Leveraging Influencer Relationships, John Hall

How To Dominate Your Industry, John Hall, TBJApodcast 400 How to dominate your industry. John Hall shares how building your authority and using influencer relationships can create huge success. ThinkLikeAJournalist.com John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, credibility,…

TBJA 399 Why PR Recognition Matters, Crosby Noricks

Why PR Recognition Matters, Crosby Noricks, TBJApodcast 399
Listen to the Episode Below (00:29:01)
Brand Journalism, Marketing & More
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PR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters.  Crosby Noricks is the founder and director of PR Couture, the leading sourcebook for fashion and lifestyle communicators. Crosby put fashion public relations on…

TBJA 398 200 Days To 10,000 Followers On Instagram, Matt Holmes

Listen to the Episode Below (00:26:49)
Brand Journalism, Marketing & More
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Always be giving. Matt “Handshakin” Holmes knows this is the way to success. Hear how he gained 10,000 followers in 200 days on Instagram. Plus what he learned from the world record handshaking. Matt "Handshakin" Holmes is an entrepreneur, speaker, author, and world record holder.  He is Founder of Handshakin.com where he helps entrepreneurs leverage their personal…

TBJA 397 How To Use Social Media & Gamification To Advance A Humanitarian Cause, Jason Sisneros

How To Use Social Media & Gamification To Advance A Humanitarian Cause, Jason Sisneros, TBJApodcast 397
Listen to the Episode Below (00:34:38)
Brand Journalism, Marketing & More
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How to escape your past, pursue your passion & thrive. Plus find out how to use social media to grow and support important causes. Jason Sisneros, a former Tony Robbins program trainer, shares his top tips. Jason Sisneros is CEO and Strategic Advisor for Feed a Billion. He is a serial entrepreneur, book author and,…

TBJA 396 Who Should And Shouldn’t Invest In LinkedIn Ads, AJ Wilcox

Who Should And Shouldn't Invest In LinkedIn Ads, AJ Wilcox, TBJApodcast 396
Listen to the Episode Below (00:26:53)
Brand Journalism, Marketing & More
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Considering LinkedIn Ads? Here’s what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads.  AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled…

TBJA 395 How To Use Thought Leadership Publishing For Fame, Fortune And Making A Difference, Cheryl Snapp Conner

Thought Leadership Publishing For Fame, Fortune And Making A Difference, Cheryl Snapp Conner, TBJApodcast 395 How she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do Cheryl Snapp Conner is founder and CEO of SnappConner PR, the most progressive PR firm in the Intermountain region, and a driving voice behind the concept of…

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