TBJA 081 Apps To Watch And Use For Business, Guest: Justin Clegg

Apps To Watch & Use, Justin Clegg, TBJApodcast 81
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Justin Clegg on The Brand Journalism Advantage PodcastApps to watch and use for business. Plus changing people’s behavior by making them feel like they’re a part of something. And what’s the “Dirty Chicken Dance?” Justin Clegg shares insights on new media marketing tools and how they’re engaging consumers.

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Justin Clegg is a multilingual and multicultural professional with experience in International diplomacy, Healthcare IT research and consumer marketing strategy by way of international media studies, internships and brand influencer programs. After graduating from Brigham Young University in Marketing communications and Portuguese, Justin developed a passion for understanding disruptive models in consumer behavior and technologies that drive business growth in emerging markets. His current focus at Intel is centered on developing content, competitive analysis and digital outreach programs to improve the lives of consumers. Having grown up in a variety of international locations, including Mexico City, the U.S. Territory of Puerto Rico, Brazil, Mozambique and most recently New Delhi, Justin also holds a background in international affairs, South American and central Asian studies and contemporary U.S. diplomatic history. This exposure has provided him with a strong interest in consumer behavior on a global scale.

Think Like A Journalist Quote

“Future is about creating value. If we have tools to empower each other, more possibility is reality.” – Jessica Jackley, Founder/CEO of Profounder and former Founder/CMO of Kiva on empowering entrepreneurs

Success Quote & Tip

“Value means a long-term relationship with the consumer.”

Business Advice: New Media Marketing & Apps For Business
  1. Key elements to focus on to relate to audiences: Family. Acceptance. Every day needs. Humor.
  2. Audiences want to feel accepted. They want fresh content and to be emotionally touched.
  3. Be nimble. Stay on the cutting edge of technology.
  4. Hear how a project that Justin started called, the “Dirty Chicken” is changing people’s behavior, which app he used and what he learned from it.
  5. Find out which frozen yogurt company grew its business by offering a flavor with a not so appetizing name.

When It Didn’t Work

Hear Justin’s very positive outlook on business even when he had to go through changing organizations.

Career Highlight

Taught and served in Mozambique. Hear what Justin learned about the people, culture, and his own limits and what makes people happy.

Multimedia Equipment

Google Maps. Trivia Crack. Robinhood (Free stock trading service)

Podcasts

Freakonomics Radio.  Startup. Reply All.

Resource Links

Sandwich Video

Wellness Branding & Storytelling

SocialChorus

Niche

Justin’s #DirtyChickenDance Project

Steve Jobs Insulted On Stage: Lesson–Start With The Customer Experience

Justin Clegg on The Brand Journalism Advantage Podcast

About The Author

Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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