7 Business Stories That Make Up A Brand, Lori Silverman, TBJApodcast 225
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Learn the most important business stories your company should tell. Lori Silverman shares the 7 business stories that make up a brand. to tell and what you should include.

Lori Silverman is a strategist and keynote speaker. How do you get organizations not only to think differently but take the necessary actions to move to the next level? She’s owner of Partners For Progress,, management consulting firm. This is the type of strategy and organizational change work that Lori Silverman has been doing since 1988 across 20 different industries. She’s also widely known for her thought leadership in the field of business storytelling, having authored three bestselling books: Stories Trainers Tell, Wake Me Up When the Data is Over and most recently, Business Storytelling for Dummies.

Lori is frequently asked to keynote at conferences and has appeared on more than 70 radio, podcasts, and TV shows to discuss the tangible benefits of using story at work. Leaders at Bright House Networks, the Association for Public Health Laboratories, HomeWatch Caregivers, the American Legion Auxiliary, the Metropolitan Transportation Commission, Lydig Construction, and others have benefited directly from this expertise.

Think Like A Journalist Quote

The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo. Therese Fowler

Success Quote

“It’s not about being in the right place at the right time but it’s about being in so many places at so many times that you just happen to be in the right place.” –Professor Tom Cummings.

Career Highlight

Hear how Lori moved into strategy consulting, was asked to write the Dummies Business Storytelling book, and became a keynote speaker in a field she never knew existed.

When It Didn’t Work!

In the early 1990s Lori was working with a company that had made great strides but find out what went wrong with the organization and its top leadership.

7 Business Stories That Make Up A Brand  

  1. Founding Story and the Vision Story: bookend stories for a company. How was the company founded and what’s the future as related to the consumer.
  2. Vision Story.
  3. What do we do.
  4. What’s the consumer experience?
  5. What do we stand for, our core values our mission?
  6. What are our internal success stories?
  7. What are our barrier stories?

Multimedia Resource



LinkedIn and Huffington Post.


Business Storytelling Website

Article on Business Storytelling

Business Storytelling For Dummies

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at ThinkLikeAJournalist.com

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