Peter Gasca Ep. 407
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Brand Journalism, Marketing & More
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Starting a business today may require less capital than ever before but one thing remains the same, the power of collaboration to build a strong and thriving brand. Peter Gasca shares his top tips.

Peter Gasca is an entrepreneur and management consultant with over 20 years of executive business management experience. Currently, he an adjunct business lecturer at Coastal Carolina University and serves as the Director of the university’s Community and Business Engagement Institute, a student-led management consulting initiative that pairs top undergraduate talent with real-world consulting opportunities.


I once played the part of El Capitano in a stage production of Wayward Saints at an English language theater in Kazakhstan.

Think Like A Journalist Quote

Effectively, change is almost impossible without industry-wide collaboration, cooperation, and consensus. Simon Mainwaring

Success Quote or Tip

Try of die not knowing.

Career Highlight

Peter was nominated as…an Inc 500 …Entrepreneur Finalist.

1044…I hit the Eat…

Wild Creations

[11:56] the vast majorities have these problems…

[12:34]…you throw all that stuff you learn in business school…throw out the window…

[13:31]…know template from your marketing class is going to save…

When It Didn’t Work

what save us was relationships that saved us…

Top Tips How Startups & Small Businesses Can Leverage Collaboration To Propel Their Business

It’s all about speed to market.

You must get traction for your idea.

You can’t hold on to your idea alone. You must share your ideas and try to get to the market first.

Get over the fear; learn to collaborate.

Try using co-working spaces.I

Incubators are great for pitching your idea.  Consider:  Ycommunator.

Use crowdfunding to raise money and get proof of concept.

Startup events work really well. Check out Startup Weekend.

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

The Podcast apps

One book, documentary, blog, podcast, or Internet Channel to watch?

Peak: Secrets From The New Science Of Expertise, Anders Ericsson

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @PeterGasca

Peter Gasca website

One Million Frogs: Lessons About Entrepreneurship Learned The Hard Way, Peter Gasca

Mentioned In This Episode

TBJA 092 Jonathan O’Byrne On Growing The Largest Coworking Space In Singapore

TBJA 390 Understanding Equity Crowdfunding And Angel Investing, Manny Fernandez

7 Tips For Creating Your Own Co-Working Space

How Collaboration Can Spur Execution

Stuck At The Idea Phase? These 6 Collaboration Ideas Can Help.

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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