Shari Mendini 406
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Brand Journalism, Marketing & More
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Why keeping your business small may be the way to go. Find out the advantages to running a small company and how you can make a meaningful impact in the world from Shari Mendini.

Shari Medini is a content creator & consultant living in Lititz, PA with her husband & two little boys. She has been working in the world of digital marketing for about 7 years, & throughout that time has worked with a variety of both local, national, & international businesses.

Shari & her husband Marcello co-host the Push Pull Sales & Marketing podcast & offer a variety of services based on the specific needs of your particular business. Shari also runs,, & is a blogger for The Huffington Post. You can reach out to Shari on Twitter or Instagram with any questions: @ShariMedini


I was a gymnast for 15 years 🙂

Think Like A Journalist Quote

“Don’t try to be all things to all people. Concentrate on selling something unique that you know there is a need for, offer competitive pricing and good customer service.” –Lilian Vernon

Success Quote or Tip

Don’t compare your beginning to someone else’s middle.

Career Highlight

Shari quit her job to stay home with her first baby. She started blogging for It was the first time that she realized people would pay her to write. She grew her writing business by word of mouth. Find out how it snowballed from there and what she loves most about digital marketing. She’s found a way to get clients to seek her. Find out how.

When It Didn’t Work

Shari didn’t fight hard enough for ideas she believed in. She says clients were frustrated that what she had done wasn’t working. She wasn’t giving enough guidance to her clients. Instead, she was just doing what her clients’ asked instead of giving her professional advice to create something that would really work. Find out what she learned and what she did to turn things around.

Top Tips The Marketing Advantages of Being a Small Business

  1. People realizing that they can reach.
  2. You can run digital marketing campaigns that are very targeted.
  3. You’re closer to your audience because you have fewer customers.
  4. You can get more intimate with them and personalize your communication with them.
  5. You can see the data and change your digital campaigns on the fly.
  6. You can make decisions quickly because there are fewer people in the company to consult with.

What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?

iPhone, Apps:  Pick Tap Go, Retouch, Over

One book, documentary, blog, podcast, or Internet Channel to watch?

How I Built This podcast

Get a free audiobook when you try Audible free for 30 days:

OR to get a physical copy of the book…click the book title.

It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂


Twitter @PushPullSales

Push Pull Sales Podcast & website

Mentioned In This Episode

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Phoebe Chongchua
Phoebe Chongchua

Phoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow". Listen in iTunes or at

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