If you’re not automating repetitive business tasks you are losing money because you’re doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business.
Magnus Unemyr is a marketing automation and artificial intelligence consultant, author, and speaker. He’s based in Sweden but works internationally and gives talks around the world on software development and digital marketing.
Episode Giveaway: Get a copy of Magnus’ book, Mastering Online Marketing Download now for free
Icebreaker
I had jellyfish at a business dinner in South Korea once. I thought it was pickled noodles, but I quickly found out I was eating jellyfish. I am not so fond of seafood, so that was an interesting experience.
Think Like A Journalist Quote
“Marketing Automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.” – David Raab, Raab Guide.
Success Quote or Tip
Henry Ford apparently said that ”If I had asked people what they wanted, they would have said A FASTER HORSE”. The moral of the story is that you should think bigger, and out of the box.
Career Highlight
I was the co-founder and co-owner of a startup in the software industry. I helped grow that company from zero to a well-known international brand in its niche and built a distributor network covering roughly 50 countries. We used a lot of content marketing and advanced marketing automation to build an email list from zero to approximately 100,000 subscribers in a couple of years, in an exceptionally narrow niche.
When It Didn’t Work
Perhaps surprisingly, my main mistake was to work far too much. One person can’t do the work of 25 people no matter how hard you work anyway. It is better to have energy to do the important stuff well, rather than try to do everything else as well but eventually be too tired to do anything really well. My passion for the cause – i.e. the products, the company, and the colleagues kept me moving forward.
Top Tips Why Your Business Is Losing Money if You’re Not Automating It
- Automate your Internet marketing with a Marketing automation system, to get more leads from your website, and nurture them automatically towards purchase.
- Integrate your marketing automation system to external systems, such as video marketing platforms, CRM-systems, or webinar platforms, to make the marketing automation logic even smarter.
- If you want to leverage state-of-the-art technologies, you may also want to use AI-powered software tools for autonomous marketing activities or hyper-personalized content delivery.
- As a longterm game, work actively on content marketing; either by blogging, podcasting, writing a book, or something else.
- Personalize all marketing content as much as you can, and again, a marketing automation system is your best tool here.
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without?
A marketing automation system, that puts my marketing activities on auto-pilot, generating leads and nurturing those automatically through the buyers’ journey toward the purchase.
One book, documentary, blog, podcast, or Internet Channel to watch?
Book Yourself Solid, Michael Port
Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂
Expert Predictions
The year is 2025. What will the world look like and what is your best advice for businesses to thrive and have a competitive advantage in the marketplace in the future?
It will all be autonomous and data-driven, using AI robots that harvest insights from data, respond automatically to those insights, and hyper-personalize touchpoints such that all leads get the right content, at the right time, in the right channel. In fact, the AI-powered insights will not only be harvested from how people behave, but also from how Internet-connected machines behave and are used.
Wine, Dine & Play
Hoi An in Vietnam, a very cozy village on the Unesco World Heritage List. Ambient atmosphere, great restaurants, and no cars in the city centre.
Special Offer to Our Community
Episode Giveaway: Get a copy of Magnus’ book, Mastering Online Marketing Download now for free
Mentioned In This Episode
Phoebe Chongchua’s new Instagram account @KeepFitWithPhoebe
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