How to dominate your industry. John Hall shares how building your authority and using influencer relationships can create huge success. ThinkLikeAJournalist.com
John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, credibility, and engage with their key audiences. In less than four years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications, ranking No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was recently mentioned in Inc. as the “# 1 Company Dominating Content Marketing”.
John was recognized by Forbes as the “#1 Keynote Speaker For Digital Trends” and recently received the EY Entrepreneur of the Year Award. Techweek recently listed him as one of the 100 most influential people in Tech along with being one of the top 20 visionaries by the Business Journals. John has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post, and Harvard Business Review.
Podcast Theme & Synopsis
Icebreaker: A Quick Fact About You! Something interesting we can talk about at the start of the show.
I watch a Disney movie every night. My 3 year old demands it 🙂
Tweet
Think Like A Journalist Quote
More contact means more sharing of information, gossiping, exchanging, engaging–in short, more word of mouth. –Gary Vaynerchuk
Success Quote
There’s nothing more important…pick up the pen.
Career Highlight
John fell into his success based on looking for a way to add value to companies. John was an entrepreneur in tax syndication and student housing industries but he didn’t have trust and credibility with the target audience. He felt like he had a lot to offer but the potential clients didn’t know them. Find out what he did and what his proudest moment is.
When It Didn’t Work!
John went to a conference in DC. Started the company in Missouri. It was kind of working but they weren’t sure if it was a real company yet. His own brand wasn’t completely developed and he couldn’t get a break at the conference. People weren’t receptive. He went back to the conference and turnaround things.
How To Dominate Your Industry By Building Your Authority And Leveraging Influencer Relationships
- From zero to significant influencer…how it’s done.
- Leverage your employees by building their online authority and experience.
- Set goals for your company and team.
- Know what success looks like.
- Document your content strategy and allow it to evolve.
- Content triggering: look at what others are talking about and create content on that subject.
- Distribution is critical for content creation to work.
- What are your metrics? What is success?
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Mixmax email software
One book, documentary, or Internet Channel to watch?
Click the link below to purchase.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂
Online industry articles.
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1 Response to "TBJA 400 How To Dominate Your Industry By Building Your Authority & Leveraging Influencer Relationships, John Hall"
[…] listening to the Brand Journalism Advantage podcast. My friend Phoebe was interviewing the talented John Hall, co-founder and CEO of Influence & Co., a marketing agency that provides content to some of the […]