The human brain is 30x more powerful than the world’s most powerful computer. Tom Shapiro shares how brands can use neuroscience to optimize the customer acquisition process.
Tom Shapiro is Founder and CEO of Stratabeat (http://stratabeat.com/), a marketing, branding and design agency. Through the years, Tom has developed marketing strategies for more than a dozen Fortune 500 clients, such as Intel, Hewlett-Packard, AT&T, Kraft Foods, eBay, Ameriprise, UnitedHealthcare, and P&G.
Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Shapiro’s marketing insights have been published in CMO.com, CNN.com, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Search Marketing Standard, Website Magazine, among others.
Icebreaker
I lived in Japan for six years!
Think Like A Journalist Quote
“How you think about your customers influences how you respond to them.” ―Marilyn Suttle
Success Quote or Tip
It’s all about them.
Career Highlight
Tom grew a company by 250 percent. He helped a British company secure clients in the U.S.
When It Didn’t Work
I’m an eternal optimist. When Tom started hiring employees his company was lacking systems and processes to make it and the new hires successful. Find out what his company did to solve this.
Top Tips Using Neuroscience to Optimize the Customer Acquisition Process
Evoke an emotional response out of your audience.
Make your marketing visual.
Solve your customers problems or help them achieve their objectives.
Make your marketing.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
One book, documentary, blog, podcast, or Internet Channel to watch?
Made To Stick, Chip Heath
Good Strategy, Bad Strategy
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Contact
Mentioned In This Episode
Better customer acquisition blog post
Making your marketing crazy effective using emotion
Website conversion: art and neuroscience
TBJA 221 Using Events To Build Brand Awareness, Jamie Turner
TBJA 266 Three Steps To Start A Movement, Joseph Ranseth
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