How to bring products to life–it’s easier than you think. Nathan Resnik shares the secret to bringing products successful to market. Find out the one question you should ask about your product.
In the past two years Nathan Resnik has brought dozens of products to market, been a part of projects on Kickstarter raising a total of over $1mil, and been featured in media outlets like the New York Times, Bloomberg Businessweek, Huffington Post, Entrepreneur, and more.
Nathan now serves as the co-founder and CEO of Sourcify, where he helps entrepreneur and small businesses find the right manufacturers for their product.
Icebreaker
I used to live in China.
Think Like A Journalist Quote
All creative people want to do the unexpected.” –Hedy Lamarr
Known as a leading lady film star, this Austrian actress became a pioneer in the field of wireless communications when she co-developed the Secret Communications System to combat Nazis in WWII. The technology manipulated radio frequencies at irregular intervals between transmission and reception. Only put into use in the 1960s by the US Army, her invention paved the way to wireless technology utilized today by cell networks, Bluetooth devices and WIFI.
Success Quote or Tip
You miss 100% of the shots you don’t take.
Career Highlight
Nathan was always interested in business. He grew up in Bethesda, Maryland. Went to school on the West Coast. He started a brand and grew it to six figures. Yes, Man Watches was his first brand. Hear what came next.
When It Didn’t Work
In Nathan’s summer of junior college, he was launching multiple campaigns for products. Watch company, bracket and backpacks were his products. Find out his When It Didn’t Work and why only one campaign was successful.
Top Tips How To Bring Products To Life
- Know your brand. What are you trying to sell. You need to have the product match you. Would you buy the product you’re creating?
- Understand your brand and the product fit in the marketplace. Will people pay to solve their problem.
- Setup landing page and run ads to test conversions.
- Have your supply chain set.
- Manufacturers need to go to China.
- Test before you invest.
- Look for pro-bono consultants from Universities for help.
- Create some simple ads to give general idea of what you’re trying to sell…create a rendering…
- Have a sign up page but don’t take money, collect emails to later send information when product is ready to sell.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
iPhone
One book, documentary, blog, podcast, or Internet Channel to watch?
The Four Hour Work Week, Tim Ferriss
Get a free audio book when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast
OR to get a physical copy of the book…click the book title.
It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. ?
Contact
Mentioned In This Episode
Nathan Resnik, author, Entrepreneur
TBJA 348 How To Get Your Own Product Made, Lisa Q. Fetterman
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