Find out the formula for scaling your online business. Yuri Elkaim shares how this formula 4W + O + P + F9 can make your business grow.
Yuri Elkaim (aka. The Healthpreneur) is a NYT bestselling author and owner of a multiple 7-figure online health and fitness business that has helped over 500,000 men and women to better health. His personal blog gets over 20k unique visits per day and his Youtube videos have been viewed by more than 19.7 million people.
For the past 5 years, behind the scenes, Yuri’s shared his coveted business secrets by leading numerous high-level masterminds for many of the health industry’s most influential experts. Now, he’s pulling back the curtain to show other health and fitness experts how to turn their passion and expertise into a thriving online business. Yuri’s on a mission to help 1,000 “healthpreneurs” 10x their online business to collectively impact more than 1 billion people on the planet by 2040. For more, visit http://HealthpreneurGroup.com
Icebreaker
I have a pilot’s license.
Think Like A Journalist Quote
“I find that the harder I work, the more luck I seem to have.” –Thomas Jefferson
Success Quote or Tip
Act smarter and spend time doing less. Step away from business to gain clarity.
Career Highlight
Yuri wanted to play professional soccer. He played for a decade and then wanted to change his career. He discovered he had Alopecia. Hear why how this became the catalyst to launch his new career. Find out his career highlight that also helped build his brand.
When It Didn’t Work
Yuri was two years into his online business. He wanted to interview top online professionals healthy. He didn’t know them. He approached them. He made big promises to the people he was interviewing, including 75% commission from any sales that they promote. But the project wasn’t a success, find out why and what Yuri did next.
“We were selling something that people didn’t want.”
The Freedom Formula For Scaling Your Online Business
4W + O + P + F9
- Who (your audience), What (pain), Where (do customers shop), What (can you create).
- O = Offer. Move people to where they are to where they want to be. What will they expect to experience (see/feel).
- P = Positioning. What is your USP? What makes you different? Your culture. State your claim. I am the person who will help you do…
- F9 = Funnel. How to move someone through buying process. Facebook advertising.
- Think about where your customers shop so you can get targeted ads in front of them.
- What’s in it for your customer?
- You want to repel and attract people by taking a position in the marketplace.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Google Docs
One book, documentary, blog, podcast, or Internet Channel to watch?
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