Making your youtube videos a success. Greg Jarboe, co-founder of SEO-PR shares his top tips that have brought him huge success with video marketing. Learn how to make videos and get the views you want. ThinkLikeAJournalist.com
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency with offices in Boston and San Francisco. Founded in 2003, SEO-PR has won awards for generating measurable results for a variety of clients.
- In 2005, SEO-PR and Southwest Airlines won the Golden Ruler Award for Excellence in Public Relations Measurement and Evaluation from the Institute for Public Relations and PR News.
- In 2010, SEO-PR and the SES Conference & Expo series won the Best Use of Social Media award at the first Conference Awards.
- In 2012, SEO-PR and the Rutgers Center for Management Development won the Measurement & ROI Award in the Academic Division of the Society for New Communications Research (SNCR) Awards.
- In 2013, SEO-PR and Get City Dealz won both the Best Use of PR in a Search Campaign award in the U.S. Search Awards as well as the 2013 Excellence in New Communications Award in the Visual Media Category of the Corporate Division of the SNCR Awards.
Greg is the author of YouTube and Video Marketing. He is also a contributor to four other books: The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola; Strategic Digital Marketing by Eric Greenberg and Alexander Kates; Enchantment by Guy Kawasaki; as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Greg was also profiled in Online Marketing Heroes by Michael Miller.
Greg is an instructor at Rutgers Business School Executive Education. He’s also the Video and Content Marketing faculty chair at Simplilearn. Greg writes for Tubular Insights (fka ReelSEO), The SEM Post, and Inked. He is a frequent speaker at industry conferences. The International Search Summit audience in the U.K. voted him the winner of its first Medallion Speaker Award in 2010.
Icebreaker
Twenty years ago, I was the director of corporate communications at Ziff-Davis and helped to launch “The Site” on MSNBC. The hour-long TV program was hosted by Soledad O’Brien. Dev Null, Soledad’s animated barista co-host was voiced by Leo Laporte, who later became an anchor personality and host of multiple shows.
Think Like A Journalist Quote
“The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.” – Joe Pulizzi, Why Content Marketing Needs More Video
Success Tip (a great story)
Hear how a reporter held hostage in Iran and Greg’s then-client, The Christian Science, Monitor turned into an incredible marketing opportunity with a happy ending for all.
Career Highlight
When It Didn’t Work!
Find out a when it didn’t work moment for Greg that happened in the early days of uploading video to YouTube. Hear why batch uploading and releasing wasn’t the right formula for video success.
Making Your Youtube Videos A Success
- Make a video: Get the free YouTube Director for business app. Choose a ready-to-go template. Just point your phone and shoot the app will show you what to do step-by-step. Upload your finished video to YouTube.
- Optimize your content: Use the YouTube autocomplete feature to generate highly relevant long-tail keywords about a particular topic. Make sure that your videos title, description, and tags actually include those words within them.
- Promote your content: Get $100 free credit from YouTube when you spend $25 on video ads. Set a daily budget you’re comfortable with, then target the right customers for your business based on age, gender, interests and location.
- Go beyond YouTube: Add your YouTube video to your website or blog by embedding it. Share your YouTube video to Facebook, Twitter, Pinterest, LinkedIn, and other social media. Reach out to other relevant sites and blogs.
- Measure your results: Use YouTube Analytics to get a ton of data in different reports, like the Watch time, Traffic sources, and Demographics reports. Use AdWords to monitor and improve your video advertising efforts.
Mentioned In This Episode
Youtube Director App for Business, Search for it in iTunes Store.
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
Smartphone Samsung.
One book, documentary, or Internet Channel to watch?
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