TBJA 305 How To Become A Digital Marketing Influencer, Daniel Knowlton

Learn how to become a digital marketing influencer from a Top 100 Digital Marketing Influencer. Find out how Daniel Knowlton made the list and how you can too.

Daniel is the Founder of KPS Digital Marketing and has a passion for creating and sharing step by step Digital Marketing tutorials on his blog. He is also a writer for Social Media Examiner and Content Marketing Institute. Daniel is a keen speaker and was recently named #12 Most Influential Digital Marketer on Twitter in the world in 2016.

Icebreaker

When I was a young child, I refused to wear normal kids clothes and would only wear clothes that old people wore (I’ve always been very strong willed).

Think Like A Journalist Quote

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” –Bonnie Sainsbury (@bsainsbury)

Success Quote

Build a career around your passion. Read Crush It.

Career Highlight

Recent career highlight is being named #12 Most influential Digital Marketer on Twitter in the world in 2016.

When It Didn’t Work!

Mistake #1: being spammy on Twitter, automated outreach to influencers on Twitter, tweeted 30 times in 1 go, got bad feedback – changed what I was doing – became less robotic

Mistake #2 Website Popups: Had too many, people were complaining, bounce rate was high etc. Made big changes and reduced intrusive popups.

How To Become A Digital Marketing Influencer

1. Use Digital Marketing effectively to market yourself:  Be good at digital marketing and apply it to your own business.

• Create value adding content
• Distribute across social media, email list etc.
• Engage & build relationships
• Be genuine! Help others
• 20% creating content and 80% percent distributing content.
• Push Crew Notifications
• Start A Fire…
• buzzsumo.com

2. Guest Blogging:  Read this post on how Daniel got his start with blogging.

• First off you need to have examples of blogs you have written on your own blog
• Use buzzsumo.com to find popular blogs in your niche
• Use google to find decision makers in that publication & build relationships (engage etc.)
• Write an innovative blog & feature the publication
• Come up with innovative blog ideas & apply
• Follow up

3. Speak at Events

• Start small, join local chamber of commerce
• Use any opportunity to practice speaking
• Get honest feedback
• Film yourself & watch back
• Google ‘call for speakers’ & apply
• Create speaker page on your website

4. Networking

• Again join local chamber of commerce
• Google ‘networking events + location’
• Make sure you are going to at least 1 – 5 networking events per week.
• Never be too “salesy”, add value & be genuine
• Network!

5. Consistently engage & build relationships with other influencers

• Read my blog:  How To Effectively Automate Influencer Outreach   

• Read my CMI blog:  5 Ways To Get Noticed By Influencers On Twitter  

• Make sure you add value for influencers & are genuine
• Share their content & tag them.
• Send personalized videos to them on social media
• Add them to a Twitter list & engage
• Create a twitter list and engage with people on that list

Think Like A Journalist!

You have been hired to help an ailing company that’s about to financially collapse. Its reputation’s shot. You have one month, a $1000 budget, a smartphone, and a laptop. How do you begin to turn this company around?

1. Analyze why the company is failing
2. Target Market research, customer pains, wants, needs etc.
3. Create a structured Action plan
4. Train the team how to utilize content marketing, social media marketing & email marketing to grow the business & how to become influential in the industry.
5. Create video content strategy (use smartphone) focused around creating value-added video content to build relationships with audience & share valuable insights to answer their questions.
6. Create blogging/ guest blogging strategy.
7. Targeted Facebook Ads (instant results).

How To Make Frothy Coffee Shop Coffee At Home – YouTube

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

Smartphone 100%

One book, documentary, or Internet Channel to watch?

All of Gary V’s books: #AskGaryVee, Crush it, Thank you Economy & Jab, Jab Right Hook

Expert Predictions

• Augmented Reality is going to be BIG
• Nintendo first company to take up mass market with Pokémon Go
• Social Media Platforms will use AR to get people networking outside in an AR world
• Businesses & Brands will bring the tech community outside of their houses, to events etc.
• Storytelling: when you walk past somewhere where your friends shared content, you get notified & can watch the video as if you were there.

Contact

Twitter @Dknowlton1 

LinkedIn Profile:  Daniel Knowlton

Daniel website

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